Global sports, music, and entertainment company Wasserman has acquired Long Haul Management and named CEO/founder Dan Levitt as senior vice president, creators. As part of the acquisition, all Long Haul staff and clients are joining talent representation division ‘Wasserman Creators’.
Levitt founded Long Haul, a digital-first talent representation company focusing on sports, gaming and lifestyle creators, in 2013. For over a decade, the company has helped its clients leverage their massive social followings to grow sustainable and diversified media businesses.
“Dan is one of the original founding members of the creator representation business,” said Wasserman president, global talent, Jason Ranne – announcing the acquisition. “We are thrilled he decided to bring his knowledge, leadership, and creator advocacy to Wasserman.”
Levitt, who was an executive producer on the YouTube Red series MatPat’s Game Lab, added: “I’m excited to unlock larger opportunities for our clients – turning their next big ideas into ambitious new lines of business – while continuing my mission of helping empower creators.”
Wasserman Creators clients include YouTuber MatPat, who created the ‘Theorist’ family of channels that have over 40 Million subscribers, as well as several of YouTube’s top gaming, sports and pop culture talent, including: streetball legend The Professor, top Madden gamer MMG, trickshot star Tristan Jass, sports and lifestyle creator Crissa Jackson, gaming news brand Gameranx, and gen Z basketball sensation Cam Wilder.
The deal is the latest sign that digital-first content creators are being embraced by the mainstream marketing business. Headquartered in Los Angeles, Wasserman’s presence spans 27 countries and 66 cities.
