VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.
The series will star internet sensations the Montana Boyz, Kaleb Winterburn, Mark Estes and Kade Wilcox. Born and raised in Montana, the Boyz unexpectedly found themselves TikTok’s hottest social media stars – lip syncing to country music and showing off their rugged cowboy lifestyles. Now with nearly a million followers and counting, they’re dividing their time between their ranch in Montana and partying in Nashville – expanding their business, meeting new friends and looking for love.
Vice Studio Group’s Danny Gabai (Bama Rush, Encounters, Flee, Jim & Andy), Lauren Terp (Superpower, Big Rad Wolf) and Andrew Freston (Bama Rush, Encounters, Superpower, The American Gladiators Documentary) are serving as executive producers alongside Jonathan Chanti, Joanna Giunta and Paul Telner of Viral Nation, with Sarah Jin as producer of Montana Boyz.
Paul Telner, head of programming, Viral Nation says, “I’m incredibly excited that Viral Nation is developing this unscripted series on the Montana Boyz, in partnership with VICE Studios Group. These authentic American cowboys have built a massive following on social media, and this project will offer their fans an exclusive look into their lives as they transition from their roots in Montana to the energetic nightlife of Nashville. The Montana Boyz represent more than just viral moments; they embody a unique lifestyle and an unbreakable bond.”
Danny Gabai, co-president VICE Studios Group added, “With a million followers on Tik Tok, as well as appearing on multiple social platforms around the globe, we know the world just can’t get enough of The Montana Boyz, so we aim to fill that void.”
As the production arm of VICE Media, VICE Studio Group’s recent productions include Gangs of London, Stolen Gold and Pavements. Viral Nation, meanwhile, unlocks the full power of social first marketing to scale brands. The company has worked with brands including e.l.f. Cosmetics, Audible, A24, Coca-Cola, Disney, MGM Resorts International, Microsoft, Meta, Tencent, Vivid Seats, Zillow, and Walmart.
