Full service production firm The Junxion has created a digital first video for Jameson, official partner of the English Football League (EFL) and Drinkaware, the alcohol harm charity, to promote responsible drinking. The 45 second campaign video features former England international and Jameson ambassador Jay Bothroyd (pictured).
In the video, football fans are encouraged to kick off the new year by checking whether their drinking habits are putting their health at risk. Bothroyd urges fans to visit Drinkaware’s website and use a free Drinking Check tool to assess their habits.
The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help.
Karen Tyrell, CEO of alcohol charity Drinkaware, said: “More than eight million people in the UK regularly drink above the Chief Medical Officer’s recommended guidelines, and its crucial we work together to reduce that number. Tools like the Drinking Check provide a simple way for individuals to assess their drinking and provides personalised advice and support to help moderate your alcohol consumption.”
Josh McCarthy, brand director for Pernod Ricard UK, the company that owns the iconic Irish whiskey brand, added: “After almost 18-months, our partnership with the EFL has become an integral part of Jameson’s DNA here in the UK and our collaboration with Drinkaware this January is the second campaign we have launched during this time to promote responsible drinking within British football culture.”
The Junxion, which provides full service production and crew hire, has built up a strong track record in the branded content arena, working with brand including Jameson, Drinkaware, Sipsmith, Franco Manca, BBC and Jamie Oliver.
