Brandon Baum, content creator and founder of digital-first production company StudioB, has unveiled a new commercial department, and appointed Dean H. Joffe as Business Development Director. Joffe joins from Audiomob where he was business development manager, EMEA. He has also written two Amazon Prime TV series.
Commenting on the appointment, Baum said Joffe brings “the perfect blend of creativity and strategy to our team. He’s a pro at innovative marketing, sales ops and business growth. So I can’t wait for him to lead us to our next phase of growth.”
Joffe added: “I’m beyond excited to have joined StudioB and be part of this next chapter. It’s been incredible learning how the company has grown over the past five years, and I’m honoured to help take it to the next level. Let’s get to work.”
Stating that 2025 is the year when StudioB “levels up”, Baum said: “I started my production company 5 years ago, and I’m super grateful that it’s grown naturally since then. Incredible opportunities have consistently come in and now it’s time to scale. We’re ready to make more magic than ever before.”
Baum is best known to his social media fans as Brandon B, and has 15.3m subscribers on YouTube. Across Brandon B and Studio B, Baum and his team create a mix of branded content, entertainment programming and talent-led short form content that leans into VFX and virtual production. Here’s an interview he did with The Drop.