After Party Studios has scored a second season of digital content production for the League of ’72 channel and socials for Sky Bet and the EFL (English Football League).
The fast-paced and fun-packed branded entertainment sees five of the most culturally relevant creators in the footballing space – PK Humble, Billy Wingrove, Manny, StevoTheMadMan & James Allcot go behind the scenes to take on EFL clubs from up and down the country in a range of entertaining formats and challenges.
Already confirmed are visits to Bramall Lane with Sheffield United’s star man Gustavo Hamer, as well as Blackburn Rovers’ Todd Cantwell, plus a trip to Bromley FC, promoted to the EFL after a 132 year absence. Challenges including the LEVELs, How’s Your Touch and First Time Fan will return, along with new strand The Induction.
The renewal comes after the success of the first season, which saw the League of ‘72 YouTube channel amass over 12 million views, 13 million impressions and 750k engagements. The new season incorporates a TikTok channel for the first time, which has attracted one million likes in the first week of launch. This comes in addition to the existing YouTube, YouTube Shorts, Instagram and X channel content.
Joshua Barnett, managing director at After Party Studios, said: “Our goal has always been to give the EFL’s brilliant 72 clubs the spotlight they deserve through creating fresh, culturally relevant content that viewers want to share with their mates and we couldn’t do it without Sky Bet and the EFL’s incredible support.”
Kevin Brain, head of content & publishing at Sky Bet, added: “We were keen to put a new spin on some of the tremendous access we get through our partnership with the EFL, and APS really delivered last season with new strands and formats to grow the channel. We’re really excited to see where we can take it with them this season.”
