Passion Distribution’s digital division UpStream Media has launched UpStream Studios, a digital-first production company focused on delivering high-quality, scalable content that can resonates with online audiences.
Nick Rees, chief operating officer of UpStream Media, said: “UpStream Media has built a network of channels generating more than 30 million views a month, so creating content to serve those audiences was the natural next step. With a background borne out of production and distribution, we’re excited to leverage our expertise to work with producers, creators and brands to craft content that resonates with global audiences.”
UpStream Studios kicks off with its first original show, a new robot combat series called MechMania which was commissioned for its own SVOD platform Mech+. In addition the studio is also producing digital content to support existing shows and IP. With shows like Worst Driver and The Football’s On, Upstream said that this content “serves to develop a deeper engagement with fans and discover new audiences.”
The studio said it has big plans for the next twelve months “with three new original web series already greenlit, including Dirtiest Home SOS, which follows the intense and transformative process of cleaning extreme hoarder homes; OMG Stories, a raw and unfiltered look at shocking, unbelievable real-life experiences; and Cops React, a series that breaks down police footage with commentary from real police officers”. All are due to be made available on UpStream Media’s channels later in the year.
Joe Elliott, head of UpStream Media, stated: “Creating content was always the ultimate goal—building our network was just the foundation. UpStream Studios is about taking that next step, not just for us, but for the brands and partners who want to tap into our expertise and social network.”
At the end of 2024, UpStream Media celebrated the 20th anniversary of reality format Paradise Hotel with the launch of a dedicated YouTube channel. UpStream also recently launched a single IP channel for Channel 4 series My Big Fat Gypsy Wedding, offering fans clips, best moments and exclusive content from the show.
