Snapchat introduces GenAI-powered ad format Sponsored AI Lenses
Social platform Snapchat has launched Sponsored AI Lenses, a new ad format powered by Snap’s proprietary GenAI technology. The interactive Lenses let Snapchatters see themselves in entirely new ways - whether sporting ‘90s hairstyles, stepping into the Wild West,...
SB Media’s Alex Morris tells How To Make Money In Digital delegates the secret to the auto content company’s rapid growth
SB Media chief creative officer Alex Morris told delegates at Tellycast’s first ever How To Make Money In Digital event that widespread distribution, revenue diversification and laser-like focus on the brand have been key to the auto content company’s growth. Speaking...
Polish pubcaster TVP to roll out 20 FAST channels in 2025
The FAST channel market in Poland is heating up, with news that public broadcaster TVP (Polish Television) is planning to launch around 20 channels across this year. The first channel will go live on April 14 and will be based around long-running hit series Na dobre i...
First-ever MasterChef Creators edition launches in Brazil with YouTube
Global content studio Banijay Entertainment has unveiled MasterChef Creators, a digital-first extension of its format powerhouse MasterChef, to be launched in Brazil. MasterChef Creators is a new production from Endemol Shine Brasil, in partnership with video sharing...
Passion-owned Upstream Media launches digital-first studio
Passion Distribution’s digital division UpStream Media has launched UpStream Studios, a digital-first production company focused on delivering high-quality, scalable content that can resonates with online audiences. Nick Rees, chief operating officer of UpStream...
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Snapchat introduces GenAI-powered ad format Sponsored AI Lenses
SB Media’s Alex Morris tells How To Make Money In Digital delegates the secret to the auto content company’s rapid growth
Polish pubcaster TVP to roll out 20 FAST channels in 2025
First-ever MasterChef Creators edition launches in Brazil with YouTube
Passion-owned Upstream Media launches digital-first studio
