THE WEEK’S DIGITAL-FIRST CONTENT NEWS
THE WEEK’S DIGITAL-FIRST CONTENT NEWS
Diary Of A CEO’s Bartlett signs with WME and eyes US expansion
British entrepreneur, Dragon’s Den star, and Diary Of A CEO (DOAC) podcast host Steven Bartlett has signed exclusively with talent agency WME’s US division for global representation. Under the terms of the arrangement, WME will be charged with accelerating the growth...
YouTube and TikTok dominate among US 18-35 year-olds, says Omdia
New research from Informa-owned consultancy Omdia shows TikTok and YouTube are the leading video platforms for 18-35 year-olds in the USA. These platforms have outpaced Instagram, Facebook, and Netflix, solidifying their dominance across the video landscape. Omdia’s...
LADBible hires Champion as chief business officer
LADbible Group has announced the appointment of Simon Champion as its new chief business officer. Champion, the former CEO of BOXPARK, has been tasked with “driving the company’s growth agenda, optimising operations and expanding revenue streams to establish it as a...
Hasbro teams with TheSoul on Transformers YouTube series
Leading toy company Hasbro Inc has joined forces with digital first pioneer TheSoul Publishing to launch a stop-motion series connected to the Transformers One film. Transformers One: New Adventures launched on the official TRANSFORMERS YouTube Channel this week. The...
Snapchat goes on the offensive as TikTok faces uncertain future
Snap, the company behind social media platform Snapchat, has launched a new creator-driven ‘Find Your Favorites on Snapchat’ campaign. The digital first campaign, which is rolling out across the US, looks like an attempt to woo creators and audiences who are uncertain...
