Producer/distributor Night Train Media (NTM) has unveiled a new label called Night Train Digital to address the rapidly expanding digital first content business.
Led by Caitlin Meek-O’Connor, the fledgling outfit will provide digital content services, including strategy development, content production, channel management, audience engagement, and monetisation across YouTube, social media, and other digital platforms. Going forward, Night Train Digital will also take up responsibility for social channels currently operated by Night Train-owned distributor Eccho Rights.
“Night Train Digital represents our commitment to expanding our digital footprint,” said Night Train Media CEO Herbert Kloiber. “With Caitlin at the helm, we are poised to deliver engaging digital-first content to global audiences.”
Meek-O’Connor has a well-established track record in the digital first arena, and was a panellist at the 2023 TellyCast Digital Content Forum. For the last year, she has been digital commercial director at Eccho Rights. Prior to that, she spent six years at Little Dot Studios as director of programming and acquisitions.
Commenting on her new role, Meek-O’Connor said the ambition is to build “a dynamic digital-first label that not only strengthens the presence of Eccho Rights on platforms like YouTube and social media but also offers bespoke digital content solutions to partners across the Night Train group and beyond.”
