No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Sign up for The Drop newsletter to get news and insights direct to your inbox.
Kai Cenat’s Chicken Big Mac campaign takes influencer/brand partnerships to the next level
Bridging The Gap: MTV becomes the latest industry heavyweight to join Digital Content Forum’s inaugural Buyer’s Lounge
Channel 4 digital revenues top £280m in 2023, 27% of group total
After Party formulates digital first science series for BBC Earth Science
ITV Studios and Japan’s TBS unveil Ninja Warrior FAST channel
Pizza Hut TikTok promotion hints at new social currency and democratised influencer model
Social media is often referred to as a currency and now, maybe, it really is – thanks to an intriguing promotion launched by Pizza Hut in the Middle East. Dubbed ‘Pay With Your Trend”, the promotion allows consumers to buy pizza with user-generated TikTok content....
Spirit Studios and Quintus Studios reinvent hit YouTube series Outsmarting as linear TV series and podcast
Channel 4-backed independent production company Spirit Studios has announced a partnership with distributor and channel owner Quintus Studios to expand its Outsmarting YouTube series into a long form linear TV series and podcast. Originally a 10 x 10’ series for C4,...
Roblox distributes more than $800m a year to US content creators
Gaming/entertainment platform Roblox has published its first economic and social impact report, in a bid to demonstrate its importance to the US economy. Among its findings, the company says “the impact of our Developer Exchange Programme (from 2017-2023) was nearly...
Banijay Entertainment Picks Up global rights to digital first format The Infiltrators
Content powerhouse Banijay Entertainment (Masterchef, Survivor, Big Brother) has acquired the exclusive format rights for The Infiltrators, a heist-themed gameshow from Cowshed Studios, the production company within creative agency, Cowshed Collective. The deal was...
Joe Sugg: Pioneering Digital Content and Building a Media Empire
Joe Sugg’s rise from a small-town roof thatching apprentice to a digital content powerhouse encapsulates the evolution of online media. Known for his diverse content on YouTube, Joe is navigating the complexities of digital business, transforming his online presence...
Digital first megahit Simon’s Cat launches Web3 community and crypto currency
Banijay Rights has announced that Simon’s Cat (a Banijay UK company) and Web3 marketing and development agency Anonymous Labs have joined forces to launch a new Meme Token. The Simon’s Cat Meme Token, $CAT, will be the cornerstone of the Simon’s Cat Web3 community,...
Channel 4 and Snapchat team up for Paris 2024 Paralympics
As the Paris 2024 Paralympics Games gets under way, Channel 4 has teamed up with Snapchat to launch a new AR feature on Channel 4’s Snapchat profile. Using the feature, fans will be able to put themselves into the heart of the action by trying out Paralympics events...
YMU appoints Coleman and Middleton to podcast and social strategy roles
Digital first agency YMU has unveiled two key appointments. Rhyanna Coleman, former Spotify executive, has joined as leader of YMU’s rapidly expanding podcast division. At the same time, Drew Middleton, former LADbible strategy head, will lead digital marketing and...
