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Ampere Analysis talks social video, VoD formats and IP power
Sweating the small (big) stuff: Data and digital-first success
YouTube vs TV: ‘Experimentation is the only way you learn’
Snap, TikTok and Twitch talk creators, partnerships… and pens!
Inside ITV Studios’ digital label Zoo 55: ‘The audiences have moved’
Where two worlds meet: how digital first content is fuelling a revolution in broadcast and streaming
At this year’s edition of the TellyCast Digital Content Forum (November 7th, BFI Southbank), delegates will have the opportunity to pitch their content and ideas to some of the industry’s major media players via a dedicated Buyers Lounge. Dubbed The Bridge, this...
Kai Cenat’s Chicken Big Mac campaign takes influencer/brand partnerships to the next level
After a week teasing the US launch of its new Chicken Big Mac (‘not not a Big Mac’), McDonald’s has dropped a 30 second commercial featuring digital first megastar Kai Cenat. The ad will be followed by a social campaign in which Cenat will seek to drive consumer...
Bridging The Gap: MTV becomes the latest industry heavyweight to join Digital Content Forum’s inaugural Buyer’s Lounge
With less than a month to go until this year’s edition of the TellyCast Digital Content Forum (November 7th, BFI Southbank), nine leading media players have signed up to The Bridge – a dedicated Buyers Lounge. This week saw MTV become the latest illustrious addition...
Channel 4 digital revenues top £280m in 2023, 27% of group total
Channel 4’s results for 2023 (released on October 8, 2024) have confirmed the UK broadcaster’s leadership status in the global TV industry’s transition to digital. For the year in question, digital revenues increased 10% to £280 million, accounting for 27% of C4’s...
After Party formulates digital first science series for BBC Earth Science
Digital first channel BBC Earth Science has launched an 18-part YouTube series across the brand’s YouTube channel, as well as BBC Earth’s TikTok, Snap, Instagram and Facebook platforms. The fun, educational videos were commissioned by BBC Studios Digital Brands and...
ITV Studios and Japan’s TBS unveil Ninja Warrior FAST channel
ITV Studios and Tokyo Broadcasting System (TBS) have teamed up to create the world’s first ever Ninja Warrior FAST channel. The channel is ITV Studios’ first FAST channel based on third party IP as well as Tokyo Broadcasting’s first foray into FAST. Brokered by Bellon...
VICE and Viral Nation bring internet sensations Montana Boyz to TV
VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency. The series will star internet sensations the Montana Boyz, Kaleb Winterburn, Mark Estes and Kade Wilcox....
Sky Bet and EFL sign up After Party Studios for new season of League of ’72 [Drop Exclusive]
After Party Studios has scored a second season of digital content production for the League of '72 channel and socials for Sky Bet and the EFL (English Football League). The fast-paced and fun-packed branded entertainment sees five of the most culturally relevant...
