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Making budgets BANG: ‘How do we milk every penny?’
Branded social content: ‘Don’t force the concept on the creator’
The Wit showcases the hottest digital formats at Digital Content Forum
Podcasts as TV: ‘I’m talking to a community is how I see it’
Spirit Studios explains how it’s outsmarting commissioning hell
Pluto TV expands FAST portfolio with Blue Ant and Wildbrain deals
International production studio, rights business and channel operator Blue Ant Media has agreed to a multi-faceted partnership with Pluto TV, which includes the launch of two Blue Ant-owned and operated FAST channels, Love Nature and Homeful, and a multi-genre content...
ITV Studios launches digital label Zoo 55
ITV Studios is to take its existing digital business to new heights by evolving it into its own label - Zoo 55. Martin Trickey, who joins from WarnerBros International TV Production in January 2025, will be managing director, Zoo 55, reporting to Ruth Berry president,...
WhatsApp drops Lewis Hamilton film on YouTube ahead of US Grand Prix
Messaging service WhatsApp has today premiered a stylish 11 minute branded entertainment film on YouTube entitled ‘Push Push’. Created in partnership with the Mercedes-AMG Petronas F1 Team and Formula 1 icon Lewis Hamilton, the short film sees Hamilton discuss the...
Spirit Studios teams with Egg and Odell for comedy/culinary podcast Stuffed!
Spirit Studios, the cross-platform indie production company behind The Stand Up Sketch Show, has launched its latest podcast. Entitled Stuffed!, the podcast is hosted by comedian and culinary innovator George Egg (The Snack Hacker) and self-proclaimed food waste...
After Party and Channel 4.0 partner for the first time on Hear Me Out
Channel 4.0 has greenlit a new six-episode comedy debate series called Hear Me Out. Produced by After Party Studios, the show sees YouTuber Specs Gonzalez and guests including Nella Rose (I’m A Celebrity) and Whitney Adebayo (Love Island) share their boldest opinions...
Digital first producer Crash launches esports-meets-rapper format Got Game
Digital first company Crash Productions has launched a new digital series called Got Game. The youth-focused series sees celebrities from rap and hip-hop compete together in an esports league, where they’ll battle it out in an elimination tournament. The pilot episode...
A pivotal industry moment, but no time to rest on our laurels
Last week, YouTube announced they were the No. 1 streamed platform on TV. As part of their annual results, Channel 4 also reported that, under the inspired leadership of Matt Risley, digital content was responsible for nearly a ⅓ of revenue. A pivotal moment and an...
Creator economy heats up with Whalar acquisition of Sixteenth
Creator commerce company Whalar Group has acquired UK-based talent management company Sixteenth. The move is the latest high-profile digital first M&A deal, following Wasserman’s recent acquisition of Long Haul Management. The two parties to the transaction said...
