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Podcasts as TV: ‘I’m talking to a community is how I see it’

The lines are blurring between audio and video content, with a growing number of podcasts being developed into TV shows, and a burgeoning market in spin-off podcasts from successful TV formats too – many of which are filmed for visual versions. A panel at the...

Spirit Studios explains how it’s outsmarting commissioning hell

“Hands up who loves commissioners!” said Spirit Studios’ founder and creative director Matt Campion as he began his ‘Outsmarting Commissioning Hell’ talk at the TellyCast Digital Content Forum this week. “I love commissioners! They’re just incredible people... but...

Ampere Analysis talks social video, VoD formats and IP power

With a room full of data-hungry digital-first professionals at the TellyCast Digital Content Forum, Ampere Analysis principal analyst Hannah Walsh had a receptive audience for her company’s research into the evolving market landscape. Walsh admitted that “the video...

Sweating the small (big) stuff: Data and digital-first success

Anyone publishing digital-first content has a wealth of data at their fingertips on how audiences are reacting to it. But how best to make use of that? A panel at the TellyCast Digital Content Forum today offered some advice on this and other digital strategy...

YouTube vs TV: ‘Experimentation is the only way you learn’

YouTube is a direct rival for traditional broadcasters, especially when it comes to the eyeballs of younger viewers. Yet it is also a valuable promotional platform and partner for the established TV industry: complementing it rather than simply replacing it. Does that...

Snap, TikTok and Twitch talk creators, partnerships… and pens!

Snap, TikTok and Twitch are competing fiercely for the hearts (and content) of digital-first creators, but this morning they came together for a panel session at the TellyCast Digital Content Forum. Moderated by Deadline’s SVP content, international Stewart Clarke,...