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Channel 4 Digital greenlights first original drama: Beth
Gordon Ramsay YouTube channel lays golden egg with Scrambled
Mother’s Best Child delivers Pizza Spa hit for Domino’s and Channel 4
Immediate and Stella Artois forge imaginative branded content partnership
Reddit, Quora and TikTok shine in Ofcom Online Nation Report 2024
Lime’s Toner joins 4Studio as social channels lead
Lime Pictures digital creative director Alan Toner is leaving the Liverpool-based production company to take up a new position as social channels lead at Channel 4’s 4Studio. Toner, who has been with Lime for 8.5 years, said: “Sometimes, opportunities in life come...
Spotify flags up video creator credentials at Now Playing event
Some of the world’s leading creators descended on Spotify’s Los Angeles campus this week for the company’s Now Playing event. The company used the gathering to unveil a series of new offerings aimed at helping creators better monetise their video podcasts on Spotify...
Sidemen at Wembley. Jake Paul on Netflix. Welcome to the new mainstream.
The England national team drew 79,000 fans to Wembley for its October 2024 fixture against Greece. Next March, that figure is likely to be surpassed as YouTube sensations Sidemen take up residence for their annual charity match. This is the first time that the fixture...
From Disney+’s Rivals spin-off to BBC Radio’s Stakeknife, podcast production shows its versatility
One of the hot topics to emerge from last week’s TellyCast Digital Content Forum (November 7) was the increasingly close relationship between TV and podcasts. Suzy Grant, head of visualised podcasts at Listen, illustrated the point by talking about The Traitors:...
Bluesky surges in wake of US election result
Social app Bluesky has added more than 700,000 new users in the last week and now has around 14.5 million users. Media outlets are speculating that the surge is a response to the fact that X owner Elon Musk played such a high-profile role in the re-election of Donald...
Channel 4 and LADbible back National Lottery branded content strategy
Hearts & Science and DRUM have developed a new partnership between Allwyn, the operator of The National Lottery, and Channel 4. The campaign centres on a mini-series running on YouTube, with support across Meta and TikTok, showcasing the transformative impact of...
Making budgets BANG: ‘How do we milk every penny?’
“Take away everything in your head that you think you know about production!” said Bryony Hopkins, head of production, Strong Watch Studios, as she kicked off her Making the Budgets Bang masterclass at this week’s TellyCast Digital Content Forum in London. The company...
Branded social content: ‘Don’t force the concept on the creator’
As more brands shift budgets into social content and forge relationships with creators, there are a lot of lessons to be learned: some from what works well, and others from unfortunate mistakes and misaligned partnerships. A panel at the TellyCast Digital Content...
