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Joe Sugg: Pioneering Digital Content and Building a Media Empire
Digital first megahit Simon’s Cat launches Web3 community and crypto currency
Channel 4 and Snapchat team up for Paris 2024 Paralympics
YMU appoints Coleman and Middleton to podcast and social strategy roles
ITV diversity strand Fresh Cuts shifts to digital-first short-form model
After Party nets Scenes recommission for Sky Sports
Production company After Party Studios has scored a second season of Sky Sports YouTube series Scenes, commissioned by Sky Sports Football. A digital docuseries, Scenes delivers a high-energy take on the match day experience for football fans, bringing them closer to...
The Sidemen unveil plans for Australian expansion
Social media stars The Sidemen are looking to expand their content creation activities in Australia. As reported by Mumbrella, the UK-based YouTube stars are working with digital publisher Common to support their growth in the market. The Sidemen have built an...
Snap Inc grows audience, revenues and Snapchat+ subscribers
Snap Inc, the company behind social media platform Snapchat, has reported growth in both audience and revenues for the first half of 2024. In its regular letter to investors, the company said it has reached “more than 850 million monthly active users (MAU) and 432...
Commissioning roulette vs digital content creation: Why social is the real opportunity for TV production companies
CoLab x Co-Founder Matt Ford has worked at broadcasters, social publishers, production companies, both traditional and digital, and with talent & creator agencies – he’s seen it all. In this exclusive opinion piece for The Drop, he argues that there is a golden...
New tech start up Retrograde plans to ‘democratise creator industry with AI’
Digital first entrepreneur and influencer Grace Beverley has launched a new company which is aiming to “democratise the creator industry using AI”. Called Retrograde, the firm is a partnership with seasoned tech entrepreneurs Jake Browne and Gary Meehan – and is...
Juve YouTube series heads for UK kids channel Pop
UK children’s channel Pop has acquired Team Jay, a digital-first animated series produced by Serie A football club Juventus in Italy. The deal is the latest in a line of traditional TV channels and streamers snapping up YouTube-originated content. The series...
Jake Paul’s W breaks records at Walmart, secures multi-million dollar backing
Leading digital first creators continue to be magnets for investors as they rollout new products into traditional FMCG product areas. Following in the footsteps of MrBeast (Feastables) and Sidemen (Best Cereals), Jake Paul’s men's personal care brand W has raised $14...
Little Dot Studios seals pact with Pro7Sat1-backed Studio71 and JOYN
All3Media-owned content studio and digital media network Little Dot Studios has unveiled a new partnership between its German office and ProSiebenSat.1-owned digital enterprise Studio71. The pact involves the launch of two factual-based channel brands on the German...
