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Pinterest unveils LGBTQAI+ content line up to celebrate Pride Month
Lightricks study lifts the lid on creator economy: encounters enthusiastic response to AI and dislike of term ‘influencer’
Sidemen to open nationwide chain of Sides chicken restaurants
Free Spirit: Matt Campion describes Spirit Studios’ entrepreneurial approach to content creation
Social media marketers are prioritising nano influencers and short-form video, says HubSpot/Meltwater report
Snapchat unveils launch date for Jameela Jamil mental health series
Social media publisher Snap has dropped a trailer for its exclusive new series I Want To Get Better with Jameela Jamil. The one-minute sneak preview flags up the launch of the eight-parter on Saturday, January 28 and teases some key storylines. The show, first...
YouTube kids and family originals head Craig Hunter on the move
YouTube head of kids and family originals Craig Hunter is looking for a new post after falling victim to extensive job cuts at the social platform’s parent company Alphabet. All told, the Google/YouTube owner is planning to cut around 12000 staff. Revealing the news...
4 commissions Lime to produce new series of Hollyoaks IRL for social
Channel 4 has commissioned a new series of Hollyoaks IRL (In Real Life) from producer Lime’s digital division. A companion to the long-running C4 youth drama of the same name, the new series is available across Hollyoaks social channels. Hollyoaks IRL explores...
BBC Studios and EFG drop Game and Glory doc on YouTube and Twitch
BBC Studios and leading esports/gaming group ESL FACEIT Group (EFG) have dropped a new esports-documentary called Game and Glory. Launching on EFG’s Twitch and YouTube channels, the series unveils the personal side of pro-players Oleksandr ‘s1mple’ Kostyliev, Kaike...
Welcome to The Drop – the news hub for digital-first content creators
Launching today (January 20), The Drop is an online platform and weekly newsletter dedicated to the world of digital-first talent, content creation and distribution. It is managed by the team that runs the TellyCast Digital Content Forum, an annual event that took...
Gutscher joins Cowshed Social as head of production
Digital-first content production and distribution business Cowshed Social has named Joana Gutscher as head of production. Gutscher joins from rival digital-first studio LADbible Group where she was head of production, originals & branded. In her new role, Gutscher...
Little Dot Studios heralds vertical lift off in 2022 retrospective
Increased focus on vertical video has reaped rewards for All3Media’s digital content arm Little Dot Studios. Speaking in the company’s end of 2022 review, the company’s director of entertainment James Loveridge said “increased focus on vertical short form” had been a...
YouTube Shorts ad revenue share to go live on February 1
YouTube’s new ad revenue sharing model for YouTube Shorts is set to launch on February 1st, as the platform gears up for a monumental battle with TikTok. Guidelines are now available which outline how Shorts creators can monetise their content. The YouTube Shorts ad...
