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Jellysmack teams with Culture Genesis to support under-represented creators
Twitter plans pivot to video, seeks to recruit creators
TikTok forges alliance with IP-driven studio Candle Media
Val Morgan Digital to rep BuzzFeed brands in Australia and NZ
TheSoul Publishing is handed expanded digital content brief by Crayola
Online Video & Social Media are the new mainstream for Gen Z, says research
A new survey by Hub Entertainment Research has confirmed what many digital first studios already know – that online media has replaced TV as the preferred destination for young audiences. Based on data from 1,900 US consumers, Hub found that 13-24 year-olds are...
Meta launches broadcast channels for Instagram creators
Meta has unveiled Instagram Broadcast Channels, describing it as “a new way for creators to deepen connections with followers” at scale. Starting this week, the new feature is available to a handful of US creators including snowboarder Chloe Kim and streamer Valkyrae...
Snapchat targets one billion users in next 2-3 years, reaffirms faith in AR
Snap’s senior management team used the company’s 2023 Investor Day to forecast that its Snapchat platform will reach “over one billion people in the next 2-3 years”. Currently the digital first platform has around 750 million monthly active users. Drilling down into...
Get Yourself Connected: 5 key insights for brands seeking digital talent
Connect Management is a digital-first talent agency that currently has a roster of 130 creators and influencers on its books. Expanding almost on a weekly basis, its broad array of clients reaches 170 million+ followers globally and engages with over 400 million...
Frederator to create long-form series based on BuzzFeed short-form animation
Cross-platform animation studio Frederator Network, a division of WOW! Unlimited Media, has entered an exclusive content deal with digital first media firm BuzzFeed. The deal provides Frederator Network with the first right to develop and produce longform series based...
BBC Studios unveils wide-ranging content partnership with Snapchat
BBC Studios has announced a new content partnership with mobile-first platform Snap. Under the terms of the partnership, the BBC Group’s commercial subsidiary will deliver made-for-mobile, short-form content to the Snapchat Discover platform. Some of the content will...
BBC Motion Gallery partners ABKCO on Rolling Stones short form series
BBC Motion Gallery, the archives division of BBC Studios, has linked up with indie record label ABKCO to create a short form series about iconic rock group The Rolling Stones. The six-part series, The Rolling Stones Chronicles, launched on ABKCO’s Vevo-hosted YouTube...
Konbini deal with France’s 6Play flags digital-first opportunity on FAST
One of the hottest topics in the global content business right now is the growth of ad-supported FAST channels – a boom market in the US and Europe. Until now, the opportunity has typically been framed as a chance for TV studios and IP owners to generate a new revenue...
