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Channel 4 spotlights digital first performance in new Annual Report
Little Dot Studios: 10 ways to make the most of YouTube Shorts
Manchester United expands social footprint with new Snapchat profile
Endevr and Royal Foundation projects shine light on misery of homelessness
Insight TV partners Gatsby for Wu-Tang Clan digital-led production
BBC Studios launches ad sales function
BBC Studios’ social team has launched a bespoke in-house ad sales function to drive revenue across social platforms including YouTube and Snapchat. According to BBCS, the new ad solution means advertisers can now directly align with 90+ premium BBC Studios’ social...
Aux Mode provides free to use YouTube Shorts revenue calculator
Content monetisation, insights and IP protection consultancy Aux Mode has created a free to use calculator that shows how much money creators should in theory be making under YouTube Shorts’ recently launched monetisation programme. According to Aux Mode, based on the...
BBC Podcasts unveils slate of new and returning true crime shows
BBC Podcasts has announced the return of two popular true crime series: Lady Killers and The Lazarus Heist. It has also unveiled a new series called Killing Victoria, which takes an innovative look at the various failed assassination attempts against the influential...
LADbible goes ringside for launch of PFL European expansion
Digital first publisher LADbible Group has entered a strategic partnership with mixed martial arts franchise the Professional Fighters League (PFL). The collaboration comes as the US-backed PFL sets out to establish itself on European soil via a strategic joint...
PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q1: 23
2023 is already shaping up as a pivotal year for social media platforms. Will TikTok be banned in the US? Will Elon Musk manage to revive Twitter’s fortunes? Can YouTube creators make money out of Shorts? In The Drop’s first Platform Quarterly Review (PQR), we look...
TikTok CEO meets US Congress in bid to diffuse political hostility
ByteDance-owned social media platform TikTok has launched a charm offensive to try and distance itself from accusations that it is a clandestine espionage tool for China. TikTok CEO Shou Zi Chew appeared before the US Congress in Washington DC on Thursday and faced...
Pinterest unveils wide-ranging video origination deal with Dotdash Meredith
Social media platform Pinterest has announced a year-long partnership with IAC-owned digital publisher Dotdash Meredith that will bring nearly 200 original videos to the platform, timed with key periods in the calendar such as wedding season and holidays. Dotdash...
Twitch CEO steps down; then new CEO announces 400 job cuts
Emmett Shear, CEO and co-founder of Twitch, has announced that he is leaving the platform. Speaking via the company’s blog, the head of the Amazon-owned streamer said he is stepping down to spend more time with his young family. Shear will continue to have an advisory...
