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WildBrain targets Europe with swathe of new FAST channels
Indian government stumps up $1bn to drive creator economy
Spirit Studios invites IP owners and producers to join its MCN
US Influencer marketing spending to top $10 billion in 2025, says Emarketer
Channel 4 greenlights digital-first drama Beth for YouTube
BBC Studios unearths Bluey short and teases more digital original content
A Bluey digital short called ‘Archaeology’ is being made available globally for the first time on the official Bluey YouTube channel and Bluey.tv. BBC Studios says further digital original content and partnerships are in the pipeline and will be revealed soon. The...
eMarketer report says brands should use short-form content more
YouTube and eMarketer have published a report into the “untapped potential” of short-form video – targeting both digital-first creators and brands. According to the report, the average daily logged-in viewers of YouTube Shorts grew by over 25% year on year in the US....
Ohanian and Rose resurrect Digg with AI as co-pilot
With the threat of a US ban still hanging over TikTok, and increasingly polarised opinions about X and Facebook, the last couple of years has seen several rival platforms vying for attention from digital-first audiences and creators. Against this backdrop, March 2025...
The Sun appoints Jon Lloyd to drive expansion of digital-first video output
Jon Lloyd has joined The Sun as director of video, as part of a raft of new hires which includes Kate Chaplin arriving as head of news video, and Laura Payne coming on board as head of video production. The appointments come as the popular tabloid brand continues to...
MPowered Mortgages launches mortgage demystification series On The House on its YouTube channel
MQube-backed mortgage provider MPowered Mortgages has launched a new consumer-facing series on YouTube designed to demystify mortgages for borrowers. Called On The House, the series is hosted by BBC presenter and personal finance expert Martyn James. Across the...
Underknown and acTVe combine to launch Popular Science FAST channel
Creator-led company Underknown has launched a new FAST channel based on magazine Popular Science, which will be available worldwide on platforms including Vizio WatchFree+, Sling Freestream, FUBO, Plex, Local Now and more. Since 1872, Popular Science has been one of...
YouTube unveils US-wide programme of Creator Collective events for 2025
Social media giant YouTube has unveiled plans for an expanded programme of Creator Collective events that will take place across the entire US in the coming months. The line-up of events will be used to celebrate 20 years of the platform. Announcing the events via its...
From The Valley to Wembley: How After Party Studios Helped Sidemen’s Charity Match Break Records
Last weekend, we had the absolute honour of producing Sidemen’s sell-out charity football match at Wembley Stadium. Attracting over 2.5 million live streams and 17 million+ on catch up, it raised over £4.5 million for charity. Seeing those insane numbers and absorbing...