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Understanding the UK creator economy: Eight talking points from the new TellyCast/K7 Media report
Banijay taps Twitter alum to lead digital diversification strategy
Little Dot invests in Formation Games and launches TikTok-related series
Dailymotion puts out call for content creators to reach 1 billion MAUs by 2026
Musk tasks Yaccarino with transforming Twitter into everything app X
Snapchat Snapshot: A quick guide to Snap Inc’s 2022 results and what they mean for digital first creators
Snap Inc shares plunged 14% on Wednesday after the company’s annual results came in below expectations. Hit by weakening ad revenues, the owner of mobile-first platform Snapchat reported tepid growth, reduced profitability and full year losses of $1.43m – its biggest...
Fremantle signs up AI firm Papercup to localize YouTube content in Arabic
Leading content studio Fremantle has unveiled a partnership with UK AI start-up, Papercup. In a two-year deal, Papercup will localise hundreds of hours of video content from Fremantle’s catalogue of world-famous talent shows into Arabic. Founded in 2017, Papercup...
LADbible Australia ramps up production around new YouTube channel
LADbible Group’s (LBG) Australian division is launching a new Australian YouTube channel and three locally produced digital first series. As part of the company’s expansion into the market, it is also opening a new dedicated studio in Sydney. The first of the three...
Vice set to launch TV series based on Twitter feed
Vice TV is poised to launch a new TV series based on a viral Twitter feed. Called Super Maximum Retro Show, the series is produced by Jimmy Kimmel’s production company Kimmelot and ITV America, and will launch on Tuesday March 7. The new series is based on...
Buzzfeed turns to AI to drive content strategy
Digital publisher BuzzFeed is reportedly planning to use AI to personalise and enhance its content, according to reports in the Wall Street Journal. The WSJ says that Buzzfeed CEO Jonah Peretti sent a memo to staff in which he laid out his vision for the coming year:...
Arcade reports stellar response to latest drop of Sidemen’s 20 vs 1 format
Digital talent agency Arcade Media has reported a strong audience response to the latest content drop from YouTube super group and content creators The Sidemen. Speaking via his LinkedIn post, Arcade Media director and The Sidemen head of content Victor Bengtsson said...
2023: The Year Digital Publishers become Digital Broadcasters
Thom Gulseven is director of creative strategy at LADbible Group (LBG), one of the leading creators and distributors of digital-first content. At time of writing, LBG’s portfolio of channels has an audience reach of over 1 billion and 361 million followers. Home to...
Google Play’s Tiam Lim (and Jack Grealish) join Roblox’s expanding team
Gaming platform Roblox has hired former Google Play VP Tian Lim to lead the product team for its creator group, the division focused on user-crafted games and experiences. Commenting, Lim said: “I’m excited to engage with the Roblox community of developers and...
