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BBC Studios’ new ad sales function – an overview

Following BBC Studios' Social's launch of a dedicated ad sales team, we delved into the detail of the offering and how it benefits advertisers. What does BBC Studios’ new ad sales function offer advertisers?  BBC Studios Social is now proactively offering a range of...

The Goat Agency to host TikTok vs YouTube Shorts live webinar

Leading social agency Goat is hosting a webinar later this month which will attempt to answer one of the hot topics in digital first media right now – what’s the difference between Chinese phenomenon TikTok and its rival YouTube Shorts? Aimed primarily at brands, but...

Digital Native: how Brandon B built a creator-led production company

Brandon Baum is a 23-year old content creator, better known to his social media fan base as Brandon B. With a total audience of around 9 million followers, Baum has managed to amass more than 5 billion global views in just two years. In late 2022, he established a new...

TF1-owned Newen Studios makes concerted move into digital first

Newen Studios, the content division of leading French media company TF1, has launched a new digital first division called Newen Digital. Underlining the TV industry’s growing interest in non-traditional media opportunities, the nascent business will serve as “an...

BBC Studios launches investigative podcast series Vishal

BBC Studios is poised to launch Vishal, an investigative podcast series exploring the long unsolved case of Vishal Mehrotra. The nine-part series drops on April 17th. The podcast investigates the disappearance of eight-year-old Mehrotra, who was taken from the streets...