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YouTube continues to eat into traditional TV strongholds
SiriusXM strikes mother of all deals with Call Her Daddy’s Alex Cooper
Channel 4 races past 1.6bn social views in first seven months of 2024
‘Olympic Influencer’ Tom Daley teams with Malibu on social campaign
Channel 4 and Brooklyn Brewery invite Kojey Radical to host Block Party
Twitter plans pivot to video, seeks to recruit creators
Twitter owner Elon Musk is planning to place more emphasis on video on the platform going forward. According to reports from sources including Reuters, Twitter’s new CEO Linda Yaccarino and Musk hosted an investor presentation last week where they discussed plans to...
TikTok forges alliance with IP-driven studio Candle Media
TikTok has announce a strategic partnership with Candle Media, the IP-driven company behind Hello Sunshine and Moonbug Entertainment. TikTok said the deal will “leverage Candle Media’s storytelling capabilities across its business units to launch new and inspiring...
Val Morgan Digital to rep BuzzFeed brands in Australia and NZ
Australian digital first publisher Val Morgan Digital (VMD) has signed a strategic partnership to represent BuzzFeed and its subsidiary brands Tasty and BringMe in the Australian and New Zealand markets. The addition of the Buzzfeed portfolio means VMD will now reach...
TheSoul Publishing is handed expanded digital content brief by Crayola
Digital content studio TheSoul Publishing (TSP) has extended its partnership with arts and crafts brand Crayola. Building on the success of an initial campaign that boosted Crayola’s YouTube channel performance, the expanded partnership will see TSP working with the...
Facebook adds Reels features and monetisation tools to win over creators
As the battle to woo creators intensifies, Facebook has released a series of updates that it says will make it “easier than ever to create Reels, build an audience with professional mode for profile and earn a steady income on Facebook.” Confronted by competition from...
Call of the Wild: Exploring Jungle Creations’ rapid growth with CEO Melissa Chapman
Melissa Chapman is CEO of Jungle Creations, a social first publisher that distributes high quality content across a portfolio of media brands. Founded in 2014 on the back of a single Facebook page, the company now reaches 145m followers. This is via brands such as VT,...
The Goat serves up marketing wisdom in digital-first culinary format
WPP-owned social agency, 'The Goat' has come up with a novel way of passing on digital-first marketing wisdom – a video podcast with a culinary theme. Called 'Served', the pod launched at the end of May, with a second episode dropped this week. In each video -...
Little Dot and Ascot Racecourse celebrate Frankie Dettori’s career in documentary special
Little Dot Sport, the sports division of digital content agency Little Dot Studios, has produced a one-off documentary for Ascot Racecourse featuring iconic jockey Frankie Dettori. The 25-minute special reflects on Dettori’s remarkable career and talks through his 77...
