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TikTok pushes brand/creator collaboration via Creative Challenge initiative
TikTok is testing a new feature to enable collaboration between short-form digital-first creators and brands. It's called TikTok Creative Challenge, and it allows creators to submit video ads to brand challenges. They can receive rewards based on the performance of...
Morris and Wigley recruited to accelerate SB Media Group expansion
SB Media Group has appointed Alex Morris and James Wigley to drive global expansion. This is for the business which owns Supercar Blondie, a leading automotive entertainment brand. They have a community of around 95 million followers worldwide. Based in Dubai and...
Unilever and TikTok announce creator-led #CleanTok partnership
TikTok has unveiled a partnership with FMCG giant Unilever around its #CleanTok community, which the platform says has generated 78 billion views to date. Explaining the backdrop, TikTok said the cleaning-obsessed community “has taken the once mundane category of...
BBC Studios hires Twitter alum for social ad sales drive
BBC Studios, the commercial subsidiary of the BBC, has appointed Julie Mayville as director of social advertising sales, effective immediately. Mayville will be responsible for creating and implementing the commercial strategy and go-to-market launch for the company’s...
Gleam Futures makes bold stand against beauty filters
Creator and influencer agency Gleam Futures has called on UK legislators to toughen up the law relating to social media beauty filters like TikTok’s Bold Glamour. With the government currently preparing the details of its heavily-flagged online safety bill, Gleam...
Cannes Lions: ringside takeaways for digital-first content creators
The Cannes Lions Festival of Creativity was found 70 years ago by cinema advertisers – but these days you’re more likely to find execs from Google, Amazon, TikTok and Microsoft strolling along the Mediterranean seafront with delegate badges. While the event is still...
Jellysmack teams with Culture Genesis to support under-represented creators
Jellysmack and Culture Genesis have unveiled a $25m initiative to support under-represented YouTube creators and publishers. The move comes at a time when Black creators drive higher media value for marketers but earn 35% less than their non-Black peers, according to...
Twitter plans pivot to video, seeks to recruit creators
Twitter owner Elon Musk is planning to place more emphasis on video on the platform going forward. According to reports from sources including Reuters, Twitter’s new CEO Linda Yaccarino and Musk hosted an investor presentation last week where they discussed plans to...
