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Digital first megahit Simon’s Cat launches Web3 community and crypto currency
Channel 4 and Snapchat team up for Paris 2024 Paralympics
YMU appoints Coleman and Middleton to podcast and social strategy roles
ITV diversity strand Fresh Cuts shifts to digital-first short-form model
Moonbug expands YouTube preschool hit Cocomelon into live action
Dua Lipa releases season three of At Your Service podcast
Popstar Dua Lipa has launched a third season of her podcast, Dua Lipa: At Your Service. The new season will include conversations with renowned artists, thought leaders and cultural icons – kicking off with Amelia Dimoldenberg, the red-carpet interviewer and host of...
Snapchat+ hits subscriber landmark…while Meta targets Twitter with Threads
Short-form social media platform Snapchat has heralded further growth for its subscription service Snapchat+. Released a year ago today, the service now boasts a total subscriber base of 4 million, marking a significant milestone. Commenting, Snapchat said: “a year...
Bengtsson upped to MD of Sidemen management firm Arcade Media
Victor Bengtsson (pictured) has been named as managing director of Arcade Media, the company that manages leading digital-first talent including the Sidemen. Commenting on his appointment as managing director, Arcade Media MD Bengtsson said: “Working with this team...
Runway secures $141m in funding to develop its AI-powered creator tools
Runway, a leader in generative AI, has raised $141m in its latest round of (Series C) funding. The company specialises in building AI-powered creator tools for creators. It cited backing from "Google, NVIDIA, Salesforce Ventures, and existing investors, among others."...
LADbible Group launches LADstudios into US, unveils debut formats
LADbible Group launches LADstudios, its factual entertainment division, in the US. According to LBG, the move will “cement the publisher’s ambition to develop original content in the region. This is to target younger generation on its platforms.” LBG stated that...
Night Media’s Reed Duchscher: A memo to creators
Former NFL manager turned entrepreneur and investor, Reed Duchscher is the founder of digital-first talent agency Night Media. Based out of Dallas, Duchscher works with leading social influencers like Dude Perfect, MrBeast and Preston. He has shared valuable insights...
TikTok pushes brand/creator collaboration via Creative Challenge initiative
TikTok is testing a new feature to enable collaboration between short-form digital-first creators and brands. It's called TikTok Creative Challenge, and it allows creators to submit video ads to brand challenges. They can receive rewards based on the performance of...
Morris and Wigley recruited to accelerate SB Media Group expansion
SB Media Group has appointed Alex Morris and James Wigley to drive global expansion. This is for the business which owns Supercar Blondie, a leading automotive entertainment brand. They have a community of around 95 million followers worldwide. Based in Dubai and...
