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Pizza Hut TikTok promotion hints at new social currency and democratised influencer model
Spirit Studios and Quintus Studios reinvent hit YouTube series Outsmarting as linear TV series and podcast
Roblox distributes more than $800m a year to US content creators
Banijay Entertainment Picks Up global rights to digital first format The Infiltrators
Joe Sugg: Pioneering Digital Content and Building a Media Empire
Quintus acquires global rights to German digital-first reality format 7 vs. Wild
Quintus Studios, the international factual content distributor and channel owner, has acquired the international format distribution rights to 7 vs. Wild, a hit reality format that first came to prominence via YouTube in Germany. Developed by German YouTube...
Channel 4 spotlights digital first performance in new Annual Report
UK broadcaster Channel 4 has used its 2022 Annual Report to herald the performance of digital first platform Channel 4.0. Launched in October 2022, Channel 4 said that the platform has generated more than 42m views, with 75% from 13-24 year-olds. Commenting, Channel 4...
Little Dot Studios: 10 ways to make the most of YouTube Shorts
Earlier this year, Google-owned YouTube announced that its short-form platform YouTube Shorts had hit 50 billion daily views. There’s been no update since – but there’s no question that Shorts has become the most potent rival to TikTok in the digital-first short-form...
Manchester United expands social footprint with new Snapchat profile
English Premier League football club Manchester United has launched its first official profile on Snapchat. Announcing the news, the globally renowned club said it is on “a mission to inspire and entertain millions of fans around the world with new experiences that...
Endevr and Royal Foundation projects shine light on misery of homelessness
Quintus Studios has launched a new documentary on its Endevr channel that addresses the issue of homelessness. Called Poverty in Paradise, the film explores the homeless problem in Las Vegas just a few miles from the glitz and glamour of the casino strip. Quintus...
Insight TV partners Gatsby for Wu-Tang Clan digital-led production
Amsterdam-based Insight TV, which creates millennial-focused global channels, has unveiled its first-ever social-first integrated production: New York State of Mind. Created in partnership with Gatsby Shoes, the four-episode series delves deep into the life of Young...
Monrae lands new Sky Kids commissions featuring YouTube gamer talent
MonRae Productions, the content creation division of digital first agency MonRae Management, has won a new 40 x 5 mins commission from Sky Kids. Entitled Let’s Game: Worldbuilders, the 40-part order is an extension of Sky Kids’ Let’s Game franchise. Co-produced with...
PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q2:23
2023 continues to be a transformational year for social media platforms – with Twitter under threat from Threads and Twitch facing a potent challenge from Kick. In The Drop’s second edition of PQR, we also look at TikTok’s pivot towards partnerships, YouTube’s foray...
