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Snapchat changes creator monetisation rules

Social media platform Snapchat has announced plans for a unified monetisation programme that will launch on February 1, 2025. The company said the new programme will see ads placed within a creator’s Snapchat Stories and also in longer Spotlight videos. The shake up...

Buzzfeed sells First We Feast for $82.5m

Digital first pioneer BuzzFeed has sold First We Feast, producer of Hot Ones (pictured) to a consortium led by an affiliate of Soros Fund Management LLC in an $82.5 million all-cash deal. The proceeds of the transaction will be used to help pay down the company’s...

ITV Studios clinches FAST channel deal with Roku

Graham Haigh, ITV Studios’ EVP digital, global partnerships, and COO of new digital first label Zoo 55, has revealed that the UK media giant is launching four new FAST channels on Roku Channel in the US and Canada. The most high-profile, The Graham Norton Show...

Brave Bison set to acquire sports marketer Engage Digital Partners

Media, marketing and technology company Brave Bison has agreed to acquire the entire share capital of global sports marketing business Engage Digital Partners. Engage delivers dynamic fan engagement campaigns via a roster of services including digital content and...

The Drop Live! Tellycast’s Digital First Content Showcase

It’s a month since leading luminaries from the digital-first content business gathered at the BFI for the third edition of the TellyCast Digital Content Forum. At the end of a packed day of panels and networking breaks, one of the key pieces of feedback was the value...

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