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BBC Studios Global Digital Brands makes key partnership hire
After Party and Sidemen’s ‘Best Breakfasts’ brand partners with gamer Sketch
Quintus Studios, A+E Networks EMEA, Spirit Studios in digital/ linear true crime co pro
The Sidemen team up with ITV Studios for The Chase: Sidemen Edition
Former YouTube Originals’ Luke Hyams launches new prod co with The Sidemen Doc
Building A Brighter Future: Exploring Future Studios’ game plan with chief creative officer John Farrar
Future Studios, a division of Future PLC, has emerged as one of the leading content creation businesses in the digital-first arena. Formed following the £23.5m acquisition of Barcroft Media in 2019, it produces high volumes of content for social platforms, TV and the...
BBC3 greenlights VR-themed dating show hosted by influencer Olivia Neill
BBC3 and BBC Northern Ireland have jointly greenlit a documentary fronted by Northern Irish influencer Olivia Neill exploring love in the metaverse. The commission underlines the growing impact of digital first talent on the traditional TV business Produced by The...
Wheelhouse-backed Additive Creative signs new wave of digital talent
Additive Creative Partners, the digital talent management arm of media company Wheelhouse, has signed up a roster of new digital content creators. The division, which was launched in 2022, has added nine clients, including Lauren Kettering, Legit Tim, James Wright,...
YouTube used Brandcast to burnish big screen credentials
Google-owned YouTube used its hotly-anticipated Brandcast event to declare that “the universe of creators is growing every day. From 15-second shorts to 15-hour live streams, more creators are coming to YouTube than ever before—which means more fans coming to watch,...
Channel 4 launches season two of digital first doc strands Untold
UK broadcaster Channel 4 has unveiled a new series of its digital first investigation strand Untold, which features on C4’s in-house digital channels and YouTube. Aimed at 16-34s, the second series features investigations into topics such as breast reduction surgery...
Kai Cenat and IShowSpeed turn to Rumble for ‘creative control’
‘Free speech’ is emerging as an intriguing new battleground in the world of digital first content. Last week, outspoken right wing commentator Tucker Carlson announced plans to launch a show on Elon Musk’s Twitter, calling it the only remaining large free speech...
Understanding the UK creator economy: Eight talking points from the new TellyCast/K7 Media report
This month, The Drop’s sister platform TellyCast joined forces with K7 Media to launch a new report about the digital content ecosystem. Entitled Like & Subscribe: Understanding the UK Creator Economy, the report set out to provide a broad insight into this...
Banijay taps Twitter alum to lead digital diversification strategy
Banijay, owner of brands including Masterchef and Survivor, has appointed Damien Viel as chief digital and marketing officer. In this new role, Viel will take charge of the group’s marketing and digital diversification strategies, supercharging innovation worldwide....
