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Wasserman acquires digital-first talent pioneer Long Haul
Relationship guru Paul C Brunson partners Flight Studio on podcast
Exploring the Intersection of Podcasting and Television – Edinburgh TV Festival panel takeaways
Latest wave of speakers announced for TellyCast Digital Content Forum 2024
Pizza Hut TikTok promotion hints at new social currency and democratised influencer model
First speakers and date announced for the TellyCast Digital Content Forum 2023 sponsored by BBC Studios
TellyCast the leading international TV industry podcast and events business today announces the first raft of speakers for the TellyCast Digital Content Forum 2023 sponsored by BBC Studios, the UK's only industry event dedicated to the business of social-first video....
The Drop on holiday
Thanks to everyone for checking out The Drop since our launch 6 months. We're taking a short break to recharge and reset the batteries. We'll be back in a few weeks' time with more news, features and exclusive info on this year's TellyCast Digital Content Forum,...
Britanny Broksi launches YouTube interview format Royal Court
Social media star Brittany Broksi has launched a digital-first celebrity talk show format called Royal Court. Revealed in an interview with Rolling Stone, the news series kicks off on YouTube today (July 20) with special guest musician Orville Peck. Although the show...
Formats – the next frontier for digital content creators?
Over the course of the last six months, one central theme has kept coming up in The Drop’s stories – how can digital first content producers turn their creativity into cash? The answer, it seems, is multiple revenue streams, with platform ad revenue share, branded...
Pearpop links brands and creators with Boost Mode feature
Online platform Pearpop, which describes itself as a marketplace for social collaborations, has unveiled a new feature called ‘Boost Mode’. Designed to strengthen the bond between brands and digital-first creators, it allows brands that are active on the platform to...
Descript survey spotlights creative and commercial impact of Generative AI
Almost two-thirds of content creators have tried using generative AI tools, according to Descript, a US-based company that provides a state of the art full-workflow video and audio editor system. The eye-catching figure is one of several AI-related findings to emerge...
Cowshed Collective’s Ford and Hamizadeh launch branded content agency CoLab X
Cowshed Collective MD Matt Ford is launching a new agency that will “unite talent and brands through content”. Called CoLab X, the agency is co-founded by Ford and another member of Cowshed Collective’s leadership team Maryam Hamizadeh. Explaining the goal of the new...
Quintus acquires global rights to German digital-first reality format 7 vs. Wild
Quintus Studios, the international factual content distributor and channel owner, has acquired the international format distribution rights to 7 vs. Wild, a hit reality format that first came to prominence via YouTube in Germany. Developed by German YouTube...
