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Jellysmack teams with Culture Genesis to support under-represented creators
Twitter plans pivot to video, seeks to recruit creators
TikTok forges alliance with IP-driven studio Candle Media
Val Morgan Digital to rep BuzzFeed brands in Australia and NZ
TheSoul Publishing is handed expanded digital content brief by Crayola
Gleam Futures signs up interiors influencer Toby’s Home
Talent agency Gleam Futures has added UK-based interior designer Toby Perryman-Payne, known to his growing fanbase as Toby’s Home, to its digital first roster. Unveiling its new signing, Gleam said: “A practicing interior designer, Toby has perfected the art of making...
I want my MTV: Reimagining an iconic media brand for Gen Z
Cat Collins is VP, international, digital & social, MTV Entertainment Studios – part of global entertainment group Paramount. Having started out as an entertainment journalist, the last 15 years of her career have seen her develop her digital first skills at...
BBC Studios launches ad sales function
BBC Studios’ social team has launched a bespoke in-house ad sales function to drive revenue across social platforms including YouTube and Snapchat. According to BBCS, the new ad solution means advertisers can now directly align with 90+ premium BBC Studios’ social...
Aux Mode provides free to use YouTube Shorts revenue calculator
Content monetisation, insights and IP protection consultancy Aux Mode has created a free to use calculator that shows how much money creators should in theory be making under YouTube Shorts’ recently launched monetisation programme. According to Aux Mode, based on the...
BBC Podcasts unveils slate of new and returning true crime shows
BBC Podcasts has announced the return of two popular true crime series: Lady Killers and The Lazarus Heist. It has also unveiled a new series called Killing Victoria, which takes an innovative look at the various failed assassination attempts against the influential...
LADbible goes ringside for launch of PFL European expansion
Digital first publisher LADbible Group has entered a strategic partnership with mixed martial arts franchise the Professional Fighters League (PFL). The collaboration comes as the US-backed PFL sets out to establish itself on European soil via a strategic joint...
PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q1: 23
2023 is already shaping up as a pivotal year for social media platforms. Will TikTok be banned in the US? Will Elon Musk manage to revive Twitter’s fortunes? Can YouTube creators make money out of Shorts? In The Drop’s first Platform Quarterly Review (PQR), we look...
TikTok CEO meets US Congress in bid to diffuse political hostility
ByteDance-owned social media platform TikTok has launched a charm offensive to try and distance itself from accusations that it is a clandestine espionage tool for China. TikTok CEO Shou Zi Chew appeared before the US Congress in Washington DC on Thursday and faced...
