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Morris and Wigley recruited to accelerate SB Media Group expansion
Unilever and TikTok announce creator-led #CleanTok partnership
BBC Studios hires Twitter alum for social ad sales drive
Gleam Futures makes bold stand against beauty filters
Cannes Lions: ringside takeaways for digital-first content creators
TikTok owner ByteDance sees rapid uptake of new social media app Lemon8
ByteDance, the Chinese company behind mobile first phenomenon TikTok, is making waves again - thanks to the rapid growth of its new social media app Lemon8. Described as artsy and aspirational, the new content-sharing platform has racked up around 17 million downloads...
Pinterest names global head of originals
Social media platform Pinterest has strengthened its content team by appointing Laurel Stier as global head of originals. Stier joins from Google-owned YouTube where she has been global head of unscripted content for the last year. Speaking about the new post via...
ITV launches social media awareness campaign
UK broadcaster ITV has launched a new social media awareness hub, designed to help participants on ITV-produced or commissioned shows deal with trolling online. The hub is part of an ongoing commitment to duty of care for participants of its shows. Developed by ITV's...
Brand ambassador: forging authentic partnerships with content & talent
Sam Glynne is head of UTA’s Entertainment & Culture Marketing group in EMEA. Previously head of Global Branded Entertainment at Fremantle, she was drafted in last year to set up the EMEA branch. In her new role, she manages UTA’s brand clients and is building the...
100 Thieves pledges support for female content creators
LA-based gaming organisation and lifestyle brand 100 Thieves has unveiled a new programme designed to raise the profile of female content creators. Called Spotlight Series, the initiative will “empower women creators using the 100 Thieves platform”. Launched via its...
Snapchat launches AR-based omnichannel solution for businesses
Social media platform Snapchat has made no secret of its belief in augmented reality (AR), which it claims represents “a profound technological paradigm shift that is going to significantly impact businesses across nearly every industry”. With this in mind, it has...
KSI takes time out from social media after racial slur on Sidemen Sunday
YouTube star KSI is taking a break from social media after making a racist slur during a ‘Sidemen Sunday’ video sketch. The incident took place during an online spoof of Channel 4’s iconic gameshow Countdown and caused an immediate social media backlash. This has...
Channel 4 unveils roster of young digital first talent
In 2022, Channel 4 announced that it was on the hunt for fresh faces as part of its digital talent search – aimed at nurturing up and coming talent as well as finding the future faces of unscripted content. This week, C4 unveiled four young digital first stars. Each...
