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Bengtsson upped to MD of Sidemen management firm Arcade Media
Runway secures $141m in funding to develop its AI-powered creator tools
LADbible Group launches LADstudios into US, unveils debut formats
Night Media’s Reed Duchscher: A memo to creators
TikTok pushes brand/creator collaboration via Creative Challenge initiative
Meta-owned Instagram adds new features in bid to close gap on TikTok
Meta social media platform Instagram has added a range of new features to short-form brand Reels that digital observers say will make it look even more like arch-rival TikTok. In its blog, Meta said: “We strive to make Instagram a home for creators like you to express...
Evan Shapiro urges TV industry to wake up to the creator economy in MIPTV keynote
TV industry thought leader Evan Shapiro, professor of television at New York University, used MIPTV in Cannes to warn media companies against thinking in “silos”. During a keynote speech to delegates, he said content owners need to stop thinking about the “creator...
BBC Studios’ new ad sales function – an overview
Following BBC Studios' Social's launch of a dedicated ad sales team, we delved into the detail of the offering and how it benefits advertisers. What does BBC Studios’ new ad sales function offer advertisers? BBC Studios Social is now proactively offering a range of...
The Goat Agency to host TikTok vs YouTube Shorts live webinar
Leading social agency Goat is hosting a webinar later this month which will attempt to answer one of the hot topics in digital first media right now – what’s the difference between Chinese phenomenon TikTok and its rival YouTube Shorts? Aimed primarily at brands, but...
Digital Native: how Brandon B built a creator-led production company
Brandon Baum is a 23-year old content creator, better known to his social media fan base as Brandon B. With a total audience of around 9 million followers, Baum has managed to amass more than 5 billion global views in just two years. In late 2022, he established a new...
TF1-owned Newen Studios makes concerted move into digital first
Newen Studios, the content division of leading French media company TF1, has launched a new digital first division called Newen Digital. Underlining the TV industry’s growing interest in non-traditional media opportunities, the nascent business will serve as “an...
BBC Studios launches investigative podcast series Vishal
BBC Studios is poised to launch Vishal, an investigative podcast series exploring the long unsolved case of Vishal Mehrotra. The nine-part series drops on April 17th. The podcast investigates the disappearance of eight-year-old Mehrotra, who was taken from the streets...
Musk gives impromptu BBC interview, says Twitter “roughly breaking even”
Always unpredictable, Twitter, Tesla and SpaceX CEO Elon Musk went from enraging UK public broadcaster the BBC to giving the corporation a warts and all interview within a matter of days. Speaking to the BBC via Twitter Spaces, he said that his colourful six-month...
