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Insight TV partners Gatsby for Wu-Tang Clan digital-led production
Monrae lands new Sky Kids commissions featuring YouTube gamer talent
PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q2:23
Dua Lipa releases season three of At Your Service podcast
Snapchat+ hits subscriber landmark…while Meta targets Twitter with Threads
Paramount greenlights TV series from Australian digital first comedy duo
The Inspired Unemployed, a duo of digital first Australian comedians, have been commissioned to make a TV series for Paramount in Australia and New Zealand. The eight-parter will be produced by Warner Bros. International TV Production Australia. Jack Steele and Matt...
Drop ‘til they shop: digital retail platforms woo creators in bid to build social commerce business
The battle to secure poll position in social commerce intensified this week with BNPL (buy-now-pay-later) platform Klarna introducing new features ranging from AI-powered, personalised shopping feeds to creator shops. Klarna said the move would “cement the company as...
Channel 4.0 greenlights female fronted prank show, Tapped Out
Channel 4.0, Channel 4’s digital-first brand for YouTube, has surpassed 25 million views and attracted 104k subscribers, in just six months. To mark this milestone, the digital first channel has announced all-female line-up prank show, Tapped Out. Since its launch in...
Mars Wrigley boards FilmRise’s social media powered reality show Follow Me
US studio and streaming business FilmRise has joined forces with Venture 10 Studio Group and Mars Wrigley to produce a new reality competition series Follow Me, that shows fans what it takes to become famous in the social media age. Hosted and executive produced...
Buzzfeed cuts staff and shuts news site as downturn bites
Digital first content provider Buzzfeed has unveiled plans to cut its workforce by around 15%. Revealed via an internal memo and a stock market filing, the company said the reduction in workforce, which will affect around 200 people, “is part of a broader strategic...
Snapchat extends use of My AI chatbot to entire user base
Social media platform Snapchat is seeking to secure a headstart over its major rivals TikTok and Instagram by making its AI-powered chatbot My AI available to all of its users. Currently My AI is only available to its Snapchat+ subscription base. Unveiling the news at...
Plotting a path for LADbible Group: How the US, TikTok and brand partnerships hold the key to success for digital first heavyweight
Not many digital first producers and publishers have managed to monetise social content at scale. But one of the few to have done so is LADbible Group (LBG). This week, LBG Media released its annual report for 2022. For the latest edition of The Drop, we take a look...
Mansa, creator-first platform for global black culture, comes out of stealth
Leading black figures in the worlds of entertainment, tech and finance have come together to launch Mansa, a platform for global black culture. Mansa is described as a ‘new AVOD streaming platform’, but its ambition also extends to social first and short form content....
