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After Party signs up David Beckham for EA Sports FC birthday film

Production company After Party Studios has unveiled fresh new digital work for EA SPORTS FC through creative partner COPA90. Celebrating EA SPORTS FC Football Ultimate Team’s 16th birthday, the content will run across EA's digital channels. The brand film sees...

eMarketer report says brands should use short-form content more

YouTube and eMarketer have published a report into the “untapped potential” of short-form video – targeting both digital-first creators and brands. According to the report, the average daily logged-in viewers of YouTube Shorts grew by over 25% year on year in the US....

Ohanian and Rose resurrect Digg with AI as co-pilot

With the threat of a US ban still hanging over TikTok, and increasingly polarised opinions about X and Facebook, the last couple of years has seen several rival platforms vying for attention from digital-first audiences and creators. Against this backdrop, March 2025...

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