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Britanny Broksi launches YouTube interview format Royal Court
Formats – the next frontier for digital content creators?
Pearpop links brands and creators with Boost Mode feature
Descript survey spotlights creative and commercial impact of Generative AI
Cowshed Collective’s Ford and Hamizadeh launch branded content agency CoLab X
Banijay taps Twitter alum to lead digital diversification strategy
Banijay, owner of brands including Masterchef and Survivor, has appointed Damien Viel as chief digital and marketing officer. In this new role, Viel will take charge of the group’s marketing and digital diversification strategies, supercharging innovation worldwide....
Little Dot invests in Formation Games and launches TikTok-related series
Digital content agency Little Dot Studios (LDS) has invested in independent sports game studio Formation Games. As part of the investment, LDS has produced two TikTok series in anticipation of the launch of Formation Games’ inaugural game, CLUB, featuring sporting...
Dailymotion puts out call for content creators to reach 1 billion MAUs by 2026
French media giant Vivendi has announced plans to breathe new life into its Paris-based social media platform Dailymotion by wooing content creators. Speaking to newspaper Le Figaro, Maxime Saada, who is CEO of both Dailymotion and Canal+ Group, said the ambition is...
Musk tasks Yaccarino with transforming Twitter into everything app X
Tech entrepreneur Elon Musk has finally found a CEO for Twitter, six months after he seized control of the social media platform. Taking up the hot seat at the end of June is Linda Yaccarino, former head of advertising at Comcast-owned NBCUniversal. When Yaccarino...
Meta explores new performance-based payment model for creators
Meta has announced plans to update and expand its Ads on Reels test, a move that it says will “make it possible for more creators to earn money for their engaging reels”. The move comes as leading social media platforms look for ways to build attractive monetisation...
LADbible study shows huge shift in Gen Z media usage and attitude to influencers
New research from digital first publisher LADbible Group has revealed that nearly half of Gen Z aren’t planning beyond the next 6 months. Based on a survey of 2000 18-24 year-olds, LBG found that Gen Z favour short-term planning over long term life events “to...
Passion doubles down on digital by moving UpStream
Tinopolis-owned content sales arm Passion Distribution has launched UpStream Media, a new business focused on digital rights management and digital growth opportunities, with the aim of maximising the value of content for clients and partners. Having built a roster of...
Proposed rescue plan values Vice Media Group at $300-$400 million
Latest reports suggest that a rescue plan is being worked out for Vice Media Group, which last week was revealed to be on the verge of bankruptcy. Under the terms of the proposed deal, the company would be worth $300-$400 million – less than a tenth of its peak...
