No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Sign up for The Drop newsletter to get news and insights direct to your inbox.
The Battle for Relevance: Media in the Age of the Creator Economy
Little Dot Sport takes on YouTube task for combined PFL/Bellator franchise
Channel 4.0 drops Wall of Entertainment-produced £20K Play gameshow
Pluto TV expands FAST portfolio with Blue Ant and Wildbrain deals
ITV Studios launches digital label Zoo 55
Moonbug expands YouTube preschool hit Cocomelon into live action
YouTube preschool kids phenomenon Cocomelon is getting its first live action spin off. Called Melon Patch Classroom, the new series will focus on a popular character called Ms Appleberry and was revealed in a teaser trailer. Owned by Candle Media division Moonbug...
After a brat summer, get ready for a ‘demure’ autumn
While 2023 was the year of Barbie and the ‘swifties’, 2024 will be remembered as the year that Charlie XCX inspired a ‘brat summer’. Or will it? Just as the marketing community started dissecting the implications of brat, along comes a transgender influencer called...
Digital Born, Bred and Booming: panel takeaways
The Digital Born, Bred and Booming panel session at this week's Edinburgh TV Festival brought together some influential digital content executives to discuss their journeys, the challenges they face, and their strategies for staying relevant. Moderated by Laura Marks,...
YouTube continues to eat into traditional TV strongholds
YouTube’s emergence as the world’s leading streaming platform has been emphatically underlined this week by two new pieces of research. Firstly, the latest edition of Beano Brain’s 100 Coolest Brands Report has named YouTube as Generation Alpha’s (aged 7-14) favourite...
SiriusXM strikes mother of all deals with Call Her Daddy’s Alex Cooper
Liberty Media-backed audio entertainment giant SiriusXM has unveiled an extensive new multi-year agreement with global podcast powerhouse Alex Cooper, host and executive producer behind top-ranking podcast Call Her Daddy. The deal, estimated to be worth between...
Channel 4 races past 1.6bn social views in first seven months of 2024
Channel 4 has released data which shows its social audiences are growing rapidly. For the period from January 1 to August 4, the media firm passed 1.6 billion UK views, powered by a 331% increase in UK views of full episodes on YouTube. Across the year so far shows...
‘Olympic Influencer’ Tom Daley teams with Malibu on social campaign
Paris 2024 is widely acknowledged to have been a landmark for ‘Olympic Influencers’. With the International Olympic Committee relaxing the rules relating to social media activity by athletes, the likes of Ilona Maher and Fred Richard have emerged as global stars this...
Channel 4 and Brooklyn Brewery invite Kojey Radical to host Block Party
Channel 4 Sales has unveiled its first campaign partnership with Carlsberg in a social series for craft beer brand Brooklyn Brewery. The series is available on Channel 4’s YouTube, Facebook and Instagram pages, as well as on Channel 4 Streaming. Featuring British...
