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The Goat serves up marketing wisdom in digital-first culinary format
WPP-owned social agency, 'The Goat' has come up with a novel way of passing on digital-first marketing wisdom – a video podcast with a culinary theme. Called 'Served', the pod launched at the end of May, with a second episode dropped this week. In each video -...
Little Dot and Ascot Racecourse celebrate Frankie Dettori’s career in documentary special
Little Dot Sport, the sports division of digital content agency Little Dot Studios, has produced a one-off documentary for Ascot Racecourse featuring iconic jockey Frankie Dettori. The 25-minute special reflects on Dettori’s remarkable career and talks through his 77...
Twitch forced into u-turn over ‘bad’ branded content guidelines
Amazon-owned streamer Twitch has been forced into an embarrassing u-turn after attempted changes to branded content rules met with a creator backlash. The problems began last week when Twitch unilaterally announced new guidelines on how the platform’s users could...
A3MI to shop global rights for TV adaptation of online format Blue Therapy
Global TV distributor All3Media International is partnering with producer Luti Media. They are taking couples therapy series, Blue Therapy (working title) to the global market, leveraging various content distribution platforms. Based on the Blue Therapy YouTube series...
The Real World: How digital creators have diversified their businesses with IRL brand extensions
One of the key messages that has come through loud and clear since the launch of The Drop in January is that most digital-first creators/studios struggle to make a living purely from the ad revenue around their content. With vast fan-bases required to generate a...
LADbible celebrates Pride with football-themed episode of The Gap
Digital publisher LADbible Group (LBG) has dropped a special edition of its formatted series The Gap to celebrate Pride. The 26 minute episode sees LBG sit down with former professional footballer Thomas Hitzlsperger and current professional footballer Jake Daniels,...
Bridgstock joins Jungle Creations as executive director of data & product
Anna-Lee Bridgstock has joined Jungle Creations & The Wild By Jungle as executive director of data & product. Announcing the news, Jungle Creations CEO Melissa Chapman called Bridgstock “an absolute force in our industry” adding that “innovation and craft have...
Gleam Futures unveils new signings: F1’s Lissie Mackintosh and Sephy & Wing
Talent agency Gleam Futures has announced two high-profile signings to its roster of digital content creators and influencers: motorsport expert Lissie Mackintosh, best known for her profile in Formula One, and podcast creators Sephy & Wing, creators of the ‘Goes...
