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Manchester United expands social footprint with new Snapchat profile

English Premier League football club Manchester United has launched its first official profile on Snapchat. Announcing the news, the globally renowned club said it is on “a mission to inspire and entertain millions of fans around the world with new experiences that...

Insight TV partners Gatsby for Wu-Tang Clan digital-led production

Amsterdam-based Insight TV, which creates millennial-focused global channels, has unveiled its first-ever social-first integrated production: New York State of Mind. Created in partnership with Gatsby Shoes, the four-episode series delves deep into the life of Young...

Monrae lands new Sky Kids commissions featuring YouTube gamer talent

MonRae Productions, the content creation division of digital first agency MonRae Management, has won a new 40 x 5 mins commission from Sky Kids. Entitled Let’s Game: Worldbuilders, the 40-part order is an extension of Sky Kids’ Let’s Game franchise. Co-produced with...

PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q2:23

2023 continues to be a transformational year for social media platforms – with Twitter under threat from Threads and Twitch facing a potent challenge from Kick. In The Drop’s second edition of PQR, we also look at TikTok’s pivot towards partnerships, YouTube’s foray...

Dua Lipa releases season three of At Your Service podcast

Popstar Dua Lipa has launched a third season of her podcast, Dua Lipa: At Your Service. The new season will include conversations with renowned artists, thought leaders and cultural icons – kicking off with Amelia Dimoldenberg, the red-carpet interviewer and host of...

Bengtsson upped to MD of Sidemen management firm Arcade Media

Victor Bengtsson (pictured) has been named as managing director of Arcade Media, the company that manages leading digital-first talent including the Sidemen. Commenting on his appointment as managing director, Arcade Media MD Bengtsson said: “Working with this team...