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Kaizen effect may hold key to cinema industry survival

While there is undoubtedly money to be made from ad revenue share on social media platforms, one of the key insights to have emerged in recent years is that the way for creators to unlock real value is to offer their fans multiple opportunities to engage. Engagement...

NRJ 12 stakes bet on digital first format Poker Society

After a successful launch on YouTube, competition format Poker Society is coming to French broadcast channel NRJ 12 (Wednesday, September 25). The shift is the latest example of traditional TV mining social media platforms for compelling IP. The format, created by...

Night Train Media launches digital first division

Producer/distributor Night Train Media (NTM) has unveiled a new label called Night Train Digital to address the rapidly expanding digital first content business. Led by Caitlin Meek-O’Connor, the fledgling outfit will provide digital content services, including...

Digital first chat format Air Rylan enjoys smooth take off

Rylan Clark’s new digital first chat show format Air Rylan has clocked up around 41,000 views since it launched 11 days ago. The first episode of the heavily-teased show featured podcaster GK Barry and ran for about 10 minutes. Air Rylan was officially announced by...

Finnish streamer Ruutu seeks help from YouTube talent

Finnish media giant Nelonen is turning to YouTubers to try and drive hard to reach youth audiences in the direction of its streaming platform Ruutu. Positioned as the online catch-up and video on demand service of Nelonen Media's TV channels, the Ruutu service offers...