All3Media’s Little Dot Studios has launched 10 new digital broadcast channels as it looks to expand the reach of its owned-and-operated network.
Using data to identify cross-over areas of interest in audiences, the 10 new channel brands will increase Little Dot’s Digital Media Network offering by 20% and aims to super-serve new niche audiences by distributing long-form licensed titles across multiple social video platforms, with full-length episodes available on YouTube and Facebook, whilst bespoke short-form content is distributed via Instagram, TikTok and Snap.
Each channel brand follows a bespoke content strategy with licensing deals offering viewers channels including; Apex Predators, Criminal Underworld, Real Detectives, Wild Waters, Big Ships!, All Out Engineering, All Out Warfare, Battlefields of History, Silk Road and The Aviation Channel.
Alex Hryniewicz, Managing Director of Network Social Platforms at Little Dot Studios, said: “At Little Dot Studios, we believe in the power of data-driven storytelling to captivate and engage diverse audiences. Each new channel represents a unique fusion of passions and interests, specifically curated to engage with audiences and maximise the reach of our partners’ content. We’re currently working with over 150 different content distributors and have seen some great year-on-year momentum, but we are always open to conversations with new partners.”
Little Dot Studios’ Digital Media Network claims to be the UK’s third largest streamer by catalogue size and is home to over 60 actively managed digital broadcast channels and 8 FAST channels watched by over 45 million subscribers and reaching over 125 million unique viewers every month.
