Little Dot Studios has acquired Locowise, a company that specialises in social media reporting, analytics and benchmarking to measure content performance and improve outcomes. Starting with immediate effect, Locowise move under LDS ownership, together with clients including agencies BBDO, TBWA, Ogilvy and Publicis.
Established in 2013, Locowise offers its users tools that assist with performance benchmarking, predictive insights, and automated reporting allowing for on-demand insight and summaries testing strategy and content effectiveness.
Kevin Gibbons (pictured), COO of Little Dot Studios, said: “The most effective content strategies are underpinned by data and increasingly utilise technology. By adding Locowise to our data offering, we can continue to push the boundaries of data & technology driven creative across our network, whilst providing innovative solutions to our partners.”
Locowise is the first SaaS acquisition for Little Dot Studios and the third overall. It follows on from the 2020 acquisitions of History Hit, the SVOD and content platform founded by historian Dan Snow, and WING, the sports specialist production agency.
Last week, Little Dot Studios director of brand strategy used The Drop to call for less reliance on ‘vanity metrics’ in digital first branded content. She said: “The notion of vanity metrics can help give credibility to any branded project, especially if you’re justifying investments and pegging against performance metrics. But beware of comparing a TikTok view to a YouTube view or an IG post, to a website visit. If you’ve built out a robust ecosystem, each one of these platforms, formats and posts could be serving a different need for your audiences and should be treated differently.”
