Little Dot Sport, the sports-specialist label of content studio and digital media network Little Dot Studios, has has been awarded the YouTube channel management contract for PFL (Professional Fighters League), Bellator MMA and PFL Europe.
Under the agreement, Little Dot Sport will provide services, including YouTube channel management and digital copyright management (DCM) to claim user-generated content (UGC) featuring official MMA material, all aimed at enhancing the digital presence of PFL and Bellator and driving monetisation. In addition, Little Dot Studios ad sales team will provide relevant advertising across the channel, creating a custom, targeted campaign, including digital sponsorship across all YouTube inventory.”
A dedicated team from Little Dot Sport will also work with PFL and Bellator on global events, managing content publishing and optimisation during fight nights – including PFL Battle of the Giants and Bellator MMA Champions Series. Between events, an always-on content team will continue engaging audiences and growing the channels.
David Green, EVP, commercial operations & business development, Bellator, said: “We’re delighted to be working with the Little Dot Sport team, who are clearly the industry leaders when it comes to YouTube channel management and digital content monetisation. Their strategic approach to growing audiences alongside their proven track record of enhancing and creating revenue streams will be invaluable to us.”
Katie Matthews, partnership director, Little Dot Sport, (pictured) added: “This is a really exciting time for us to be partnering with PFL/Bellator as they continue their global expansion. The opportunities that their ongoing events schedule provides, alongside their incredibly rich archive, gives us a huge array of premium content to work with to both build audiences and develop revenue streams. We look forward to working in close collaboration to maximise the opportunities available across YouTube.”
Professional Fighters League (PFL) acquired Bellator from Paramount Global in November 2023, creating a global powerhouse in mixed-martial arts (MMA).
