Little Dot Studios’ specialist sport label Little Dot Sport has been awarded the social media channel management and asset creation contract for motorsports star Ferdinand Habsburg’s Rebel Team. The deal starts with immediate effect.
Following a competitive pitch, an initial six-month contract will see Little Dot Sport support Rebel Team’s ambition to drive brand awareness and fan engagement through its Instagram and Twitter channels. Utilising Little Dot Sport’s digital expertise, the partnership will include optimisation of content, through to content strategy development and execution and creation of evergreen assets to assist in establishing the brand’s social identity. Another key part of Little Dot Sport’s will be to communicate Rebel team’s mission and build its social community in the lead up to the team’s official launch in June at the world famous 24 Hours of Le Mans motor race.
Rebel Team founder Habsburg said: “Little Dot Sport strongly understands the role of community in sports. Their impressive and diverse experience gives us confidence on our path forward in giving motorsports fans that long-awaited seat at the table.”
Robbie Spargo, director of Little Dot Sport, added: “It’s great to be working with such a like-minded organisation that is driven by a fan-first approach. This is a very exciting year for Rebel Team and we are really looking forward to playing a part in their journey as we look to maximise opportunities, engage fans and supercharge growth.”
Little Dot Sport says that its business model covers digital content strategy and creation, audience insights, content publishing, media buying and monetisation. Launched in 2022, it now has over 30 sports-based clients. These include ECB, The FA, Eurosport, International Paralympic Committee, Formula E, Extreme E, Premiership Rugby, Serie A, The LTA, The Ocean Race, Ascot Racecourse, The Scotland National Team, West Ham United Football Club and David Beckham co-owned company, Guild Esports.
Little Dot Sport works alongside WING, the sports-focused production studio acquired by Little Dot Studios in 2020.
