LADBible Group has unveiled a strategic partnership with TV Out Of Home (TVOOH) specialist C-Screens that will see the digital-first content company’s shows secure increased distribution for its sports and entertainment programming.
The innovative collaboration “underscores C-Screens’ commitment to offering more premium and highly relevant content to its audiences while giving LADbible Group an expanded platform for their high-quality, sports-oriented content.”
The partnership kicks off with sports formats such as Agree to Disagree and Snack Wars featuring on C-Screens’ Event TV platform, notably during live events such as the Six Nations. C-Screens will broadcast LBG’s content before and after games, amplifying the reach of the brand and providing relevant content to viewers.
The partnership will also operate across C-Screens’ Powerleague TV network, providing football-related content around footballing events—such as the Premier League, the FA Cup Final, the Champions League Final, and the Women’s Euros.
Steve Chambers, chief commercial officer at C-Screens commented: “LBG has a reputation for creating content that resonates deeply with mass audiences, and we’re excited to extend that reach through our growing network of screens. The addition of their content to our platforms, especially around major live sporting events, will create new opportunities for our audiences to connect with the brands and content they love.”
Becky Gardner, head of originals at LADbible Group, added, “With C-Screens’ vast screen network and strong foothold in the sports content space, they’re the ultimate partner to take our shows to the next level. We look forward to working closely with C-Screens to bring our shows to thousands more fans.”
Founded 10 years ago, C-Screens said it is “ the UK’s largest outdoor TV broadcaster, screening premium content to highly engaged and bespoke audiences nationwide. We connect linear TV and video on demand (B/VOD) with outdoor TV media.”
