Jungle Creations is celebrating the success of its work on behalf of Disney Store UK, which it has helped launch on TikTok. At time of writing, the retailer’s new TikTok channel has attracted around 67,000 new followers and generated 444,000 likes.
As manager of the channel, which launched in October 2024, Jungle has overseen social media management and community management, as well as creative and production strategy. To date more than 50 video assets have been created. The top performing videos to date have generated in excess of 3m views.
Jungle said its approach was to “put Disney Store UK at the heart of TikTok fan culture, through brand storytelling. We created content that captures hearts and sparks engagement, turning in-store Disney moments into much-watched content.”
The client has been pleased with the results. Disney social media supervisor Bonnie Orpin said: “The team have been an absolute dream to work with. Their creativity. Innovation and dedication has made the magic happen.”
It’s been a busy period for Jungle Creations. Earlier this month, the company announced that Thomas Mackinder was joining as director of social. Mackinder brings serious social pedigree to the role – having built, launched and scaled LADbible’s presence across Snapchat, TikTok and YouTube Shorts.
At Jungle, he’ll lead the charge on strategy, audience growth and revenue across owned platforms – supporting a community of 150+ million. Media Network MD Siobhan McDade said Mackinder ‘brings a wealth of experience and leadership capabilities that are second to none in our industry. I’m excited to work with Tom across the ambitious plans we have for the division over the next three years.”
