Graham Haigh, ITV Studios’ EVP digital, global partnerships, and COO of new digital first label Zoo 55, has revealed that the UK media giant is launching four new FAST channels on Roku Channel in the US and Canada. The most high-profile, The Graham Norton Show Channel, will go live on December 17 – in time for the holiday season.
In addition, ITV Studios and the Roku Channel will launch three Canadian offerings in the New Year including Jeremy Wade’s River Monsters; The Hotel Inspector; and Ninja Warrior, based on Tokyo Broadcasting System’s iconic reality competition.
Haigh, who recently spoke at the TellyCast Digital Content Forum, said: “We’re incredibly excited to expand our relationship with Roku across the US and Canada and see these four much-loved brands reach new audiences and existing fans alike in the coming months. What better way to end the year as we launch Zoo 55 in 2025 and look to continue growing our FAST presence in these markets and beyond.”
Jennifer Vaux, vice president, content acquisitions and programming, Roku Media added: “We strive to curate a broad selection of channels to meet the many needs of our viewers and look forward to bringing our streaming households in the US and Canada a fantastic assortment of FAST channels from ITV Studios.”
