Amsterdam-based Insight TV, which creates millennial-focused global channels, has unveiled its first-ever social-first integrated production: New York State of Mind. Created in partnership with Gatsby Shoes, the four-episode series delves deep into the life of Young Dirty Bastard (YDB), the newest member of Wu-Tang Clan and son of the late ODB (Ol’ Dirty Bastard). NYSM premieres on August 10th.
The series will be released on Insight TV’s social and FAST channels, providing an exclusive inside look into YDB’s journey of joining the iconic Wu-Tang Clan, growing up in the spotlight, and his unique relationship with his father. The series explores the dynamics of Young Dirty Bastard’s life, the state of New York, highlighting his experiences as he navigates the challenges and opportunities in his life.
Daniel Lannon, senior digital director, Insight TV, said: “We are thrilled to present New York State of Mind as our first digital-led brand partnership production, by collaborating with creator/producer Christian Detres and brand partner Gatsby.
With a presence on 178 platforms across 56 countries, and a social network of over 6 million+, Insight TV said it offers direct and unparalleled reach and engagement for brands. Focussed on real life, story-driven content, it runs a mix of linear and digital channels. Partners include Red Bull, BBC, G2, Vice, BT Sport, Monster, Vans, Samsung and LG. Gatsby is an ecommerce brand specialising in shoes.
Lannon added: “This series is just the beginning of a new era in media collaborations, where brands can achieve both ROI and brand-building objectives.”
