Talent agency Gleam Futures has added UK-based interior designer Toby Perryman-Payne, known to his growing fanbase as Toby’s Home, to its digital first roster.
Unveiling its new signing, Gleam said: “A practicing interior designer, Toby has perfected the art of making a house a home. Having been a content creator for the last two years, Toby has amassed a following of close to 200K across his platforms.”
Based between Bristol and Bath, where he lives with his husband and two dogs, Perryman-Payne curates feel-good content that consists of styling tips, DIY, interior hauls, days in the life and culinary tips. Explaining his social media journey on his website, he says: “A couple of years ago I started sharing my cottage renovation on my Instagram account @tobyshome, which has since led to working with incredible brands, clients, and starting a full-time career in interior design.”
At time of writing, the Toby’s Home brand has spread across platforms including Instagram, Facebook, Pinterest, TikTok and YouTube. Instagram currently represents the lion’s share of his followers – approximately 80% of the total.
Gleam, which has carved out a strong niche connecting talent with brands, has built up a strong roster of digital first talent. Currently it has more than 40 clients on its books, with a strong emphasis on fashion, family and lifestyle segments.
