Sarah Hayman is joining Cowshed Collective as head of commercial. She joins from Future where she was most recently head of commercial partnerships.
Revealing the move, she said she was “super excited to be working alongside (Cowshed Collective founders) George Cowin and Ryan O’Shea. As creators of some of the biggest shows on the planet, Cowshed Collective is building a new era of entertainment, and I can’t wait to come and tell you about it.”
On her LinkedIn profile, Hayman describes herself as “an experienced head of partnerships with a demonstrated history of working in the publishing industry. Skilled in digital strategy, social and influencers, events and video, advertising sales, digital marketing, and publishing.” Outlining her role at Cowshed Collective, Hayman said she will be “heading up the commercial sales output across Cowshed Collective including reality and branded content and commercial sponsorships.”
Looking back on her time at Future, which included a lengthy stretch as a digital travel writer, Hayman said: “After almost 13 years at Future, it’s time to embark on an exciting new challenge. I want to say a huge thank you to all the amazing colleagues who made my time there so rewarding. A big shout out to (UK group commercial director, Future Publishing) Clare Dove for the opportunity to grow commercial partnerships.”
