Digital content studio and talent representation company Fixated has acquired CAMP Talent and Moondust Management, two talent management firms that it said “have helped define the modern creator economy”. As part of the expansion, Fixated has also added Jeff Shaivitz and Tim Mulligan to its Brand Partnerships division.
Fixated said the acquisitions mark “another major milestone as it continues to unify a fragmented digital entertainment space, combining talent, content, gaming, and monetisation into a single ecosystem built for creators”.
Founded by Cam Partridge, Camp Talent represents a roster that includes Jason Nash, Theo Wisseh, Nia Hill, Ben Methvin, bogey2putt, Heath Hussar, Becca Farsace, and Aspencoldfr. Meanwhile Moondust Management, founded by Kamla Pande, brings a slate of creators across sectors such as travel, lifestyle, wellness, and purpose-driven content. These include Catarina Mello (pictured), Lee Asher, Lindsay Stevens, Kaelyn Gutierrez, Kiersten Rich, Harjit & Jaz and Jeff Jenkins.
“At Fixated, we’re building the infrastructure that creators deserve,” said Jason Wilhelm, co-founder and president of Fixated. “That means surrounding them with experts, resources, and partnerships that allow them to scale their platforms into full-fledged businesses. Cameron and Kamla have built high-integrity firms with real cultural impact. We’re thrilled to welcome them and their creators into the family.”
Regarding its Brand Partnerships expansion, Shaivitz brings over 20 years of experience in the digital space, including roles at BENlabs, Studio71, Fullscreen, Machinima, and CollegeHumor. He will lead the department as Fixated’s senior vice president of business development and brand partnerships. Mulligan, whose past roles include leadership at Cloud9, 100 Thieves, and XSET, joins with a reputation for closing transformative deals and scaling revenue across gaming and media.
“Fixated isn’t just a management company, it’s a launchpad for creators to build generational businesses,” said Ali Adab, chief operations officer and partner at Fixated. “With the additions of Camp, Moondust, and two incredible brand leaders in Jeff and Tim, we’re doubling down on our commitment to help creators grow beyond the platforms and into every corner of the digital economy.”
Since its launch in mid-2023, Fixated has quickly become a powerhouse in creator representation and content production, with a roster that includes Sketch, The Botez Sisters, Zach Justice & Dropouts, Funny Mike, Jimmy Zhang, and more. The company has also developed chart-topping games across Roblox and Fortnite and produced hit shows on YouTube and Snapchat.
Zach Katz, co-founder and CEO of Fixated, said: “We’re identifying the right creators, the right managers, and the right partners to build something that goes beyond trends. Fixated is creating an ecosystem where cultural impact meets real commercial value.”
The latest acquisition announcements come on the heels of Fixated’s $12.8 million investment from Eldridge Industries, and set the stage for more announcements as the company continues to scale its talent, content, and brand offerings.
