Spotter, a software platform that fuels the creator economy, has unveiled plans for its first-ever Spotter Showcase on March 27. Launched with the approval of YouTube (which is home to most of the world’s leading creators), the upfront-style event will be attended by the likes of MrBeast, Dude Perfect, Kinigra Deon (pictured), Ryan Trahan, Rebecca Zamolo, and Jordan Matter. It will be hosted jointly by Colin & Samir.
According to Spotter, the event will be “an exclusive, invite-only event designed to give CMOs and agency leaders direct access to top YouTube Creators who have built the largest entertainment networks and hit TV shows of today”. During the Showcase, creators will share their content calendars, formats, tentpole series, audience data, and upcoming ideas—giving marketers an inside track on their plans.
Traditionally, broadcast and cable networks have previewed new programming for advertisers. Spotter said it is shifting the spotlight to the creators who are “truly shaping the future of entertainment. The creators that are part of Spotter’s roster have over 77 billion minutes watched in the US for adults 18-49 in 2024. Their audiences aren’t just watching; they’re deeply engaged, surpassing the reach and impact of major cultural moments like the Super Bowl, Oscars, and NBA Finals.”
Aaron DeBevoise, CEO and founder of Spotter, said: “Spotter Showcase will help brands reach today’s top YouTube Creators, giving them direct access to the voices shaping culture and driving consumer engagement. It’s not just about ad placements—it’s about deep consumer attention and fostering authentic collaborations that give brands access to the unrivaled scale, trust, and engagement of creator audiences.”
Nic Paul, president of Spotter, added: “For decades, advertisers were about owning hit shows, moments, and attention across broadcast and cable. Today, that landscape has fundamentally shifted. To capture cultural moments and audience engagement, brands must align with creators—who now command the largest and most engaged audiences across digital platforms. Spotter Showcase is a manifestation of this new reality, where creators are starting to lead the entertainment industry.”
Spotter Showcase will feature intimate discussions and real-world case studies illustrating how creator-led entertainment is shaping culture and redefining brand impact. “Creators are not just making videos, they’re building modern media networks,” said Colin Rosenblum and Samir Chaudry, hosts of The Colin and Samir Show. “YouTube channels are becoming home to hit series like Ryan Trahan’s Penny Series and Kinigra Deon’s Vampire Siblings, with millions of fans tuning in weekly. This event marks a maturation in our industry and a shift from one-off brand deals to deep, strategic partnerships shaping the future of entertainment.”
Founded in 2019, Spotter is a software platform. Leveraging software, strategic capital, advanced analytics, and partnerships with brands, Spotter empowers creators to accelerate their business and unlock their full potential.
