Banijay Rights has announced that Simon’s Cat (a Banijay UK company) and Web3 marketing and development agency Anonymous Labs have joined forces to launch a new Meme Token. The Simon’s Cat Meme Token, $CAT, will be the cornerstone of the Simon’s Cat Web3 community, presenting Simon’s Cat to a new audience of crypto enthusiasts, whilst introducing existing fans to the benefits of blockchain technology.
Created by Simon Tofield, Simon’s Cat was first seen on YouTube in 2008 and became part of Endemol Shine in 2015. Now part of Banijay Entertainment, the brand is a major global success, with over 3bn online views and 21m fans across TikTok, YouTube, Facebook, Instagram, and X. The Simon’s Cat brand also enjoys international success across multiple categories including gaming, publishing, and apparel.
Simon’s Cat is launching its token with full support from Floki, a leading Web3 ecosystem, with the token presale happening exclusively through their Real World Asset (RWA) and tokenisation platform, TokenFi. Through the partnership, a donation will be made to UK-based cat welfare charity Cats Protection which could feed 3800 cats in care for 25 days.
Michael Healy, head of partnerships, Anonymous Labs, said: “We firmly believe that blockchain technology provides new and exciting ways for brands and IP’s to connect to their audience and increase engagement and sense of belonging. We are delighted to have partnered with Simon’s Cat to build out their Web3 presence.”
