British entrepreneur, Dragon’s Den star, and Diary Of A CEO (DOAC) podcast host Steven Bartlett has signed exclusively with talent agency WME’s US division for global representation. Under the terms of the arrangement, WME will be charged with accelerating the growth of DOAC and Bartlett’s brand in the US and worldwide.
The partnership comes after DOAC was officially confirmed in December 2024 as the world’s second-biggest host-led podcast across all platforms, delivering more than 50 million streams in a single month for the first time in its history.
Bartlett will now increasingly divide his time between LA, New York and London to allow him to further expand DOAC globally and continue to bring some of the world’s most interesting guests onto the podcast. His increased presence in the United States will also allow him to explore a growing number of media and business opportunities.
The DOAC star said: “I could never have imagined podcasting would become what it has and I still find it surreal that there’s actually real people listening to the conversations we share. This whole crazy journey has been the most rewarding rollercoaster of my life. In the last two years, the US has become our largest global audience, and this partnership with WME feels like the right step at this time to better serve our listeners.”
DOAC is produced by Flight Studio, the podcast media and technology company that Bartlett founded in 2024. In parallel with the WME announcement, Flight Studio also confirmed global sponsorship renewals for DOAC with LinkedIn, Shopify, Oracle, Netsuite and Vanta – worth a combined US$5m for 2025 alone. The new deals were brokered by Flight Studio’s commercial team, led by Christiana Brenton, chief commercial officer, in partnership with agencies Veritone One and Oxford Road.
DOAC is the No. 1 podcast in Europe and is the fastest-growing video podcast channel in the world, as well as the second-largest podcast YouTube channel globally. In November last year DOAC reached the milestone of 1 billion streams. In 2024 DOAC’s commercial revenue as a whole grew 143 per cent.
Alongside Flight Studio, Bartlett controls Flight Fund, a global investment fund that has invested in more than 40 companies, including SpaceX, Whoop, Zoe, Huel, and PerfectTed.
Photo courtesy of William Perez, c/o Flight Studio
