Cowshed Ventures and Atomic Studios, part of creative agency Atomic London, is launching a new YouTube series with TikTok star Destiny Harold, aka Chip Shop Diva.
Chippy Chat sees Harold putting celebrity guests to work behind the counter, in a light-hearted talk-show format. The first episode checks whether music artist and presenter Professor Green can cut it working in a traditional fish and chip shop, whilst sharing stories and insights into his forthcoming music and personal life.
As Chip Shop Diva, Destiny has taken Tiktok by storm, with her videos generating over 100 million views. Her strong reach and engagement has not gone unnoticed by brands, with collaborations including Burger King, Rimmel, ASDA and Adidas.
Harold said: “I am so excited to bring Chippy Chat format to my fan base and to start my first YouTube show with Professor Green. With lots more celebrity guests lined up for their first shift in the chippy, we’ll have to see if they’ve got what it takes!”
The format is produced by Cowshed’s production arm, Cowshed Studios, in collaboration with Atomic Studios and talent management firm, Talent & Brands, which is part of Atomic London. Nick Fox, chairman of Atomic London and Atomic Studios, commented: “We’re thrilled to be in the business of creating and publishing original IP with our partners at Cowshed. Chippy Chat is an engaging format which offers brands an entertainment-first approach to marketing, with access to top talent.”
George Cowin, Cowshed Collective’s co-founder and co-CEO, added: “Chippy Chat takes Destiny to YouTube in a fresh format that seeks to reach audiences across all platforms. We’re happy to be collaborating with Atomic as forward-thinking leaders in the brand entertainment space.”
The format was devised by Cowshed’s head of development, Nathan Turnbull. The creative producer is Kwame Bawuah, and the deal was brokered by Luci Sanan.
Cowshed Collective is a London based group of companies comprising of Cowshed Studios, Cowshed Creators, Cowshed Social and Cowshed Ventures. Atomic, meanwhile, is a team of brand, social, content creator, talent management and media experts on a mission to “unleash the superpower within brands”. Clients have included Greater Anglia Trains, Sipsmith, Viking Cruises, Hamptons, Homebase and Heycar.
