Lilly Singh launches platform to help South Asian creators build careers
Specialist media are reporting that YouTube star Lilly Singh is planning to help South Asian creators leverage their audiences more effectively. Operating through her new venture HYPHEN8, Singh’s goal is to help creators turn content into careers. HYPHEN8, which she...
BBC Studios unearths Bluey short and teases more digital original content
A Bluey digital short called ‘Archaeology’ is being made available globally for the first time on the official Bluey YouTube channel and Bluey.tv. BBC Studios says further digital original content and partnerships are in the pipeline and will be revealed soon. The...
eMarketer report says brands should use short-form content more
YouTube and eMarketer have published a report into the “untapped potential” of short-form video – targeting both digital-first creators and brands. According to the report, the average daily logged-in viewers of YouTube Shorts grew by over 25% year on year in the US....
Ohanian and Rose resurrect Digg with AI as co-pilot
With the threat of a US ban still hanging over TikTok, and increasingly polarised opinions about X and Facebook, the last couple of years has seen several rival platforms vying for attention from digital-first audiences and creators. Against this backdrop, March 2025...