Snapchat changes creator monetisation rules
Social media platform Snapchat has announced plans for a unified monetisation programme that will launch on February 1, 2025. The company said the new programme will see ads placed within a creator’s Snapchat Stories and also in longer Spotlight videos. The shake up...
Doc Hearts uses drones to deliver digital-first series for Hearst Networks
Independent producer Doc Hearts has created a “drone’s eye view of history” for Hearst Networks in EMEA. Entitled Flying Through History, the five-part season of short form digital documentaries will be launched on January 7 2025, across HISTORY Play, Sky HISTORY VOD...
ITV and YouTube Announce New Distribution and Advertising Partnership
ITV and YouTube have announced a new partnership that will see ITV joining YouTube’s partner programme. The deal will allow ITV to distribute hundreds of hours of content on the platform while managing advertising sales around its programming. ITV’s programming on...
Buzzfeed sells First We Feast for $82.5m
Digital first pioneer BuzzFeed has sold First We Feast, producer of Hot Ones (pictured) to a consortium led by an affiliate of Soros Fund Management LLC in an $82.5 million all-cash deal. The proceeds of the transaction will be used to help pay down the company’s...